Digital Marketing Senior Associate
Description -
About the Media Incubation Activation team at HP
The Media Incubation Activation is HP’s in-house digital marketing team that provides advisory, strategic, and operational paid marketing services to support the business and HP Store’s goals. The team fosters a culture of best practices and collaboration across HP marketing teams, Omnichannel teams, stakeholders and uses data-driven insights to inform decision-making across the business.
Expected Responsibilities:
- Execute and manage SEM, PMAX and Demand Gen campaigns for both seasonal and non-seasonal campaigns across HP online store
- Routinely update ad creative and/or ad extensions based on marketing calendar, seasonal promotions, and the latest discounts or coupon offers
- Conduct weekly or monthly campaign optimization tasks including but not limited to ad copy testing, keywords inclusion or exclusion, and product SKU addition
- Run tests, analyze results, and clearly communicate learnings across local marketing teams and greater HP Store organization
- Measure and evaluate current campaigns performance against quarterly business goals/targets and channel investment decisions to maximize return on investment
- Generate weekly, monthly, and quarterly campaign performance reports on regular cadence
What you will need:
- Bachelor’s degree in a discipline with analytical or quantitative focus is preferred i.e. Information Systems, Computer Science, Economics, Mathematics or related fields
- 2+ years of hands-on experience in Paid Search campaigns (Google and Bing) ; Performance-focused campaign experience is a plus
- Preferred experience with 3rd-party campaign and bidding management platforms e.g. Google SA360, Marin Software, or Skai (formerly Kenshoo)
- Proficiency in Microsoft Excel, pivot tables and/or Power Pivot; comfortable manipulating basic datasets
- Google Ads, Bing Ads and SA360 certification is mandatory
- Positive attitude and willingness to work in fast-paced environment is a must
- Highly detail-oriented with proven project management and organizational skills
- Ability to link interactive plans and activities to business results
- Strong analytical, problem identification + solving skills
- Strong written and verbal communication skills
- Fluent in English
Why HP Australia?
- Australian Market Leader across PC & Print
- A wide and varied product portfolio to market
- Recognised globally as an Employer of Choice and certified as a Great Place to Work 2023
- Cultivates and encourages a diverse and inclusive culture with multiple Business Impact Groups
- Gold Level, Skilled Workplace Accreditation from Mental Health First Aid Australia
- Market Leading Mentoring Program
- Recognised and one of the world’s most sustainable companies
- Wellness Programs
- Flexible work environment
- Supportive team culture
- Also encourage Aboriginal and Torres Strait Islander people looking to start or continue their career in HP.
Thanks for taking the time to review our available position, if you think it is a match for your experience and interests please apply today – we are eager to learn more about you!
#LI-POST
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (Australia)
Travel -
No
Relocation -
No
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you’d like more information about HP’sEEO Policyor your EEO rights as an applicant under the law, please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law – Supplement
