Are you passionate about renewable energy and eager to make a positive impact and generate change? Do you thrive in a supportive and collaborative work environment where your contributions are valued and recognised? If so, we have the perfect opportunity for you!
About Diamond Energy, an Energy Bay Brand
Energy Bay is rapidly expanding along the renewable energy value chain and across multiple geographies, with the goal of decarbonising industry. Established in 2016, Energy Bay offers specialised distributed renewable energy solutions to facilitate enterprise customers and property landlords through the energy transition. Founded on the values of innovation, value creation and social responsibility, Energy Bay is backed by impact capital from Australia’s largest private financial sponsors, including Grok Ventures, Soletto and Skip Capital.
The Diamond Energy (brand) prides itself as a leading renewable energy, electricity retailer that is rated 5 stars in the Green Electricity Guide by Greenpeace and earned a CHOICE recommendation in 2023! We are dedicated to providing sustainable and clean energy solutions to homes, businesses, corporate and renewable energy generator customers across Australia. As a growing company with big dreams, we offer an exceptional working environment where you can expand your experience and be part of a meaningful mission to create a greener and cleaner future.
An exciting and expanded role has been developed within Diamond Energy. The Marketing Manager's mission is to develop and execute successfully marketing plans that drive brand awareness, generate leads and bolster sales goals which are aligned to the broader vision, mission & strategic goals. The role will be the business owner and leader of the marketing planning for Diamond Energy and will also be involved in the wider Energy Bay Group marketing activities.
To learn more about Energy Bay and Diamond Energy, please visit diamondenergy.com.au and energybay.com
Our Culture
We have a distinctly unique, transparent, and constructive company culture. We are a team focused on maximising the scale and impact we create in the energy transition. We are seeking to hone our existing culture and continue to build a diverse team with wide range personal and professional experience, with a long-term focus on execution and the highest standards of delivery.
Our Vision: Generating Change
Our Mission: Your partner in delivering decentralised net zero energy solutions
Our Values: Zero Harm | Enduring Solutions |Customer Driven |Trusted Partner
As the Marketing Manager you will be responsible for:
• Leading the marketing planning process for Diamond Energy and ensure alignment with budget and strategic planning timeframes / processes.
• Ensure that processes for product approval / amendment and campaign approval / amendment are in place with appropriate stakeholder input, controls and
approvals.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Develop and implement comprehensive marketing strategies to increase brand awareness and customer acquisition.
• Analyse marketing performance metrics and provide actionable insights to improve campaign effectiveness.
• Manage and optimize digital marketing campaigns, including SEO, SEM, email marketing, and social media.
• Collaborate with cross-functional teams to create and execute promotional campaigns and product launches.
• Responsible for group and brand website(s) content.
You will be successful in the role if you have:
• Degree in Marketing, Communications, Digital Media or related field.
• Exceptional leadership skills, with experience managing and developing high-performing teams.
• Strong strategic vision and the ability to develop and execute innovative marketing strategies.
• Understanding of digital marketing best practices.
• A data-driven approach to measuring and optimising marketing performance.
• Strong Influencing and stakeholder management skills.
• Innovating and creating compelling campaigns that capture the attention of the target audience.
• Ability to analyse and interpret customers behaviour and preference to tailor marketing strategies effectively.
You’ll love working here because:
• We believe in responsibility and reward you for taking initiative.
• We’re a successful, fast-growing company with an entrepreneurial vibe.
• We love to promote internally and offer development opportunities.
• You have an affinity with Generating Change, possessing a genuine interest in renewable energy and sustainability.
• New office location, with stunning panoramic views, close to Burnley train station.
• We have a great work culture, come and join our team!
Energy Bay prides itself on being an equal employment opportunity employer.
