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Digital Marketing Lead - 12M Fixed Term Contract (6413)

Officeworks • Full-time • Victoria, Australia • 3w ago

About us

At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.

Fast paced. Innovative. Inspiring. With close to 10000 team members and a national footprint of more than 168 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference.

About the role

This is a Parental Leave cover role for approximately 12 months.

As the Digital Marketing Lead, you'll play a pivotal role in shaping and executing our digital media strategies, working closely with the Senior Manager of Digital Marketing and external agencies. You'll oversee paid digital media activities, develop engaging organic social content, and collaborate cross-functionally to enhance the customer journey across digital and in-store touchpoints.

This role is ideal for a creative and analytical marketer who thrives in a fast-paced environment, loves a challenge, and brings innovative ideas to the table.

This role works in a hybrid manner, 2 days a week out of our Chadstone Support Office in Victoria.

Key Responsibilities:

Digital Media Management:

Lead end-to-end paid digital media activities across campaigns.
Develop, execute, and optimise digital strategies to achieve marketing objectives.
Educate teams on digital media value and recommend effective channel strategies.
Monitor digital trends and leverage them to enhance our strategy.
Analyse campaign performance and report on key metrics with actionable insights.

Organic Social Media:

Develop and maintain an engaging organic social media strategy and content calendar.
Oversee daily management, including content creation, scheduling, performance reporting, and optimisation.
Leverage insights to enhance content effectiveness and drive customer engagement.

Collaboration & Communication:

Partner with internal teams, including CRM, Analytics, eCommerce, Merchandise, PR, and Corporate Affairs, to align efforts and deliver seamless customer experiences.
Work with design teams to ensure brand consistency and engaging digital content.

About you

What You’ll Bring:

Education: Tertiary qualifications in Marketing, Social Media Marketing, or a related field.

Experience:

5+ years in marketing, with extensive experience in digital media.
Proven ability to develop and execute strategies in a retail or fast-paced environment.
Strong understanding of organic social media and content creation.

Skills:

Expertise in digital media channels, analytics tools, and advertising platforms.
Exceptional communication and stakeholder management skills.
Strong time management, problem-solving, and decision-making abilities.
Proficiency in tools such as SA360, Looker Studio, Google Analytics, Facebook Business Manager, and workflow tools like Monday.
Creative thinker with excellent copywriting and content development skills.

Our culture

It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family:

An inclusive, diverse, and supportive environment.
Flexible working arrangements to best support your individual needs.
A key focus on wellbeing and safety.
Generous discounts at Officeworks, Geeks 2 U, Bunnings, Kmart, Target and Catch.
Ongoing training and development opportunities to progress your career.
Industry leading Growing Families policy.

At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities. #LI-MS and #LI-Hybrid