National Project Marketing Manager

The University of Notre Dame Australia • Full-time • Sydney, New South Wales, Australia • 4w ago

Description

National Project Marketing Manager
Sydney Campus
Full-time, Fixed term contract (Until 30/08/2025)

Rewarding opportunity
Friendly and collaborative environment
$122,183 - $133,872 pa (Level 8) + 14.25% superannuation

About the university

The University of Notre Dame Australia is a private Catholic University with over 1,000 permanent staff providing an exceptional educational experience to over 12,000 students across our Fremantle, Broome, and Sydney campuses, as well as clinical schools in Victoria and New South Wales.

About the office

The National Marketing Office deliver high quality, insight-driven and evidence-based marketing strategies,and initiatives to support the University’s mission and objectives. The office collaborates with the Faculties,Schools and all Offices and Departments across the University to build and strengthen the University’s brandand reputation.

About the role

The National Project Marketing Manager reports to the National and International Director of Marketing and drives the national delivery of insight-driven marketing strategies, initiatives, and projects to support theUniversity’s objectives. This role will own and execute the domestic and international marketing campaignand channel management strategy, identify, and implement innovative ways to attract and convert futurestudents, optimise conversation rates to support business decisions and recruitment outcomes.

Key Responsibilities

Work in conjunction with the National and International Director of Marketing to develop the annualdomestic and international marketing plans. The National Project Marketing Manager is responsible toimplement, evaluate, and continuously improve strategies relating to the marketing plans and objectives.Leveraging all marketing and communication tools throughout to ensure they align with the enrolmentplan objectives.
Support the development and implementation of marketing and communications activities to promotethe University’s programs (courses), focused on driving demand and achieving domestic and internationalstudent load targets and increasing the University’s market share.
Manage the marketing campaign channels ensuring optimised channel recommendations and campaigns are implemented to support undergraduate and postgraduate enrolment targets and new program/courselaunches.
Strategic planning ability to measure, analyse and evaluate performance of campaigns against agreedobjectives, and utilise learnings to optimise future campaigns.
Overseeing the development and execution of creative and impactful multi-channel marketing campaignsthat deliver student attraction and acquisition outcomes.
Supervising the marketing recruitment projects and effectively prioritise and manage marketing projects,campaigns, workflows, and schedules to meet deadlines and objectives.
Build strong working relationships with Faculties, Schools and all Offices and Departments across theUniversity to progress marketing campaigns and projects, providing insights and meaningful analysis toinform project outcomes, maximise cross-collaboration, and marketing deliverables to agreed plans.
Provide direction and guidance to the Program Marketing Officers and work with them to develop Facultydomestic and international multi-channel campaign strategies that drives demand and applications tosupport the University’s student recruitment objectives. Lead and support the team to ensurecomprehensive management and support is provided.
Develop effective working relationships with our external partners and agencies.
Comply with all other reasonable training and duties as identified by the line manager (or delegate).
Comply with University policies and procedures in all aspects of their work and conduct.

Qualifications, skills & experience

Postgraduate qualifications in marketing, advertising, business or in a related field, or an equivalentcombination of relevant professional experience and /or education/training
At least 5 years’ experience in marketing or an equivalent level of industry knowledge, preferably intertiary or other education sectors
Demonstrated experience in conceptualising, developing, reviewing and executing marketing projects incomplex environments.
In-depth experience driving and managing large scale domestic and international recruitment marketingand campaign strategies, channels, and tools with a demonstrated understanding of audience segments,and the prospective student journey that result in recruitment targets being achieved.
Highly motivated with proven ability in providing effective leadership, direction and professionaldevelopment for multidisciplinary teams, with the ability to adapt, be agile and to embed a customercentric and high performance team culture.
Proven organisational skills and attention to detail, with a demonstrated ability to prioritise workload andto work effectively, both independently and as part of a team, meeting competing deadlines and delivering
high quality outcomes.
Experience in effective relationship management and liaison with advertising suppliers, contractors, andexternal agencies to supporting the implementation of marketing campaigns utilising a broad range ofchannels.
Exceptional analytical and strategic thinking skills and demonstrated ability to evaluate and adjust campaignsto optimise performance and support recruitment objectives.
Demonstrated knowledge of current digital marketing technologies and techniques.
Demonstrated high level written and verbal communication skills and collaboration capabilities.

Benefits

Fast paced environment with opportunity for professional growth
Generous training and development opportunities
Join the University supporting its students and staff to achieve their career goals – in a personal and positive environment

How to apply

Please apply online with a resume and cover letter outlining your suitability for the role.

Applications closing date:27 January 2025

For further information on how to apply, please visit:How to apply | Notre Dame

Applicants are expected to have current and valid work rights in Australia.

Aboriginal and Torres Strait Islander people are encouraged to apply.

The University of Notre Dame Australia seeks to increase the diversity of our workforce to better meet the different needs of the University and its stakeholders and to improve equal opportunity outcomes for our staff.