Company Description
Universal Pictures were the first of the modern Hollywood studios, and over their one hundred years, they have been responsible for some of the world’s most memorable feature films. It is the home of the epic Jurassic World franchise, the beloved Minions, the unstoppable Fast & Furious franchise, and Dreamworks animation, as well as a rich portfolio of classic films such as E.T., JAWS and Dracula.
UP&E globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, UP&E's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination and DreamWorks Animation. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation.
At UP&E ANZ, we are proud of our unique culture. We are inclusive, curious and creative; channeling a growth mindset short- and long-term drive the commercial and develop our people. To achieve this culture, we live by our 3 values:
- Being Human Matters to Us
- Together We Can Achieve Anything
- We Always Keep Growing
Job Description
You will be responsible for two distinct job responsibilities Franchise Management and Retail Marketing. You will be responsible for developing and executing franchise and retail marketing plans with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content to build a sustainable business that achieves annual revenue targets. You will activate the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP). Managing events such as tradeshows, key partner meetings and consumer facing events.
Additionally, this role will develop and execute short- and long-term retail channel strategies delivering annual growth strategies that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities.
The role will be responsible for being the voice of the brand, consumer, and retail, balancing the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.
Key Responsibilities
Franchise Marketing:
- Develop and execute territory specific franchise marketing activations, to support UP&E while creating demand value and awareness
- Develop cross-divisional symphony programs (both marketing and PR) with other NBC Universal business units.
- Partner with Franchise Management (Global and Regional) to guide implementation of franchise strategies and local needs
- Inspire licensee and retailers through engaging brand and retail presentations
- Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans
- Plan screenings for licensees and retailers as required
- Manage mall activations and costume character appearances in markets
- Responsible for overseeing presentation support and coordination of all events in region (summits, KPM’s, trade shows,) from conceptualisation to execution
- Collaborate with global events team to secure required event assets via the events tool kit, including invitation templates, banners, etc. Work with global marketing team to secure required presentations
Retail Marketing, planning and execution:
- Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to drive product placement and sell through
- Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc
- Proactively conceptualize and develop cross promotions with other Universal divisions
- Sharing of best practice with Franchise and Retail & Marketing teams in US to ensure creative is consistent and on brand
- Remain competitively aware of competitors’ retail programs & share best practices/results
- Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
- Managing the franchise and trade marketing budget
- Approve all retail marketing submissions from licensees, agents or retailers
- Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best-in-class programs to help drive the planning process
- Regular attendance of trade shows and social industry functions where applicable
- Accountable for day-to-day management of the Franchise and Retail Marketing team
Qualifications
About You
Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
- Influential - Proven ability pitching and negotiating skills with the ability to close deals
- Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive.
- Resilient – not afraid to fail, getting back up and keep putting in the effort.
- Global & holistic thinker – understand the wider context.
- Confident being self – brings full personality and interests to work.
- Light-hearted – a sense of humour, dealing patiently with frustrations.
- Passionate – energetic, engaged, positive and desiring to make a difference.
- Adaptable, agile & flexible – able to pivot quickly, adapt strategies and deal with change.
- Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders.
- Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond quickly and efficiently.
- Sociable – actively develops relationships, making time to get to know people. Easy-going and fun.
SKILLS / QUALIFICATION REQUIREMENTS (if applicable)
- Strong Brand Marketing experience
- Extensive experience with retail/trade marketing, promotions or packaged goods experience with significant experience creating large scale programs
- Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods and consumer products
- Relationship builder
- Excellent communication & presentation skills
- Strong sales and negotiation skills
- Able to work in a matrix organization
- A brand builder and commercial thinker
- Proven track record of hitting targets and delivering growth
