We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Virgin Music Group is currently looking for Manager, Video Strategy (APAC).
About the role
The position of Manager, Video Strategy is responsible for regional management of our company’s relationship with YouTube with emphasis on rights management and efficiency strategies. The ideal candidate thrives on investigating details and never tires of problem-solving. They love and have extensive knowledge of YouTube. They have extraordinary patience and the willingness to educate people on the nuances of YouTube monetization, optimization, and strategy. They are comfortable and knowledgeable discussing music as well as analytics, and their overall goal will be to maximize all promotional and operational revenue for our label partners and for Ingrooves. The role may expand to handle other partners who operate in a similar fashion.
Responsibilities:
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Own, develop and manage the day-to-day relationships with YouTube across APAC including label relations, promotional opportunities, operational issues and more
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Ensure proper Content ID usage and assist in right management
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Help manage Ingrooves YouTube Partner Network onboarding, claiming process and optimization while coaching labels on best practices and handling third-party claiming issues
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Address priority ownership conflicts with label partners, working with the video team and Country Managers on ownership conflicts for labels within their purviews
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Work cross-departmentally and with label partners to handle and resolve rights management issues including reference overlaps, transfer requests and disputes
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Work with Catalogue Migration team on new priority label catalogue onboarding to ensure correct metadata, reference files, etc. and clearing ownership conflicts on new assets
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Oversee Ingrooves’ rights management on fingerprinting platforms that fall within the department, as well as platforms that may have fingerprinting capabilities in the future
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Educate internal and external partners on most current best practices, case studies and partner network information
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Develop and implement plans for key labels and projects to increase revenue from catalogue
Skills and Experience:
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YouTube Music Certification, and at least 2 of the 3 YouTube Certifications (Channel Growth, Content Ownership or Asset Monetization)
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Collaborative, resourceful, positive, and organized
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Exceptional communication skills in English (speaking, writing, and presentation skills)
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Understanding of digital entertainment marketplace, industry trends, competitive landscape, differences among markets
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Experience sourcing, interpreting, and presenting industry insights and analytics in the sales process
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A passion for all kinds of music, and passion for discovering what moves people to listen
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Application is open to candidates from the Philippines, Indonesia, Thailand, and Vietnam
Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.
About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.
Job Category:
Video Operations & Services
