About Injective Labs
Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.
Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.
About the role
As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products. You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products.
Key Responsibilities:
- Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences.
- Work closely with the Product team to understand and identify the value preposition of the product.
- Conduct market research to position our products effectively, working closely with Product, and Business Development teams.
- Define clear positioning, create compelling storytelling, and lead the product launches.
- Develop and oversee Go-to-Market campaign plans.
- Translate technical concepts into engaging content across marketing surfaces.
- Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
- Engage with developers and crypto communities to build awareness and drive product adoption.
- Stay up-to-date with industry trends, best practices, and emerging technologies.
Requirements:
- 1-3 years of experience in Product Marketing
- Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior.
- Experience launching, positioning, and scaling products from 0 to 1 and beyond.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Experience in creating and executing GTM strategies.
- Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features.
- Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies.
- Ability to translate technical concepts to technical and non-technical audiences.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Why work with us? (Benefits and Perks)
- Competitive salary and INJ token award
- Remote-friendly work environment with flexible hours.
- Unlimited PTO
- Opportunity to work on cutting-edge blockchain technology in the finance industry.
- Collaborative team culture with opportunities for professional growth and development.
- Global team meet ups.
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
About Injective Labs
Learn more about Injective Labs and their company culture.
Injective Labs is a research and development company focused on creating unmatched Web3 infrastructure and finance solutions. As one of the core contributors to Injective, it aims to provide innovative solutions for the decentralized finance (DeFi) sector. Injective is notable for being one of the first sector-specific blockchain platforms, designed specifically for finance. It is equipped with smart contracts and is highly interoperable with prominent layer ones such as Ethereum, Solana, and Cosmos.
The company is dedicated to shaping the future of finance through its advanced offering, including Helix, a decentralized order-book crypto exchange that facilitates trading in crypto assets and derivatives. Helix is lauded for its user-friendly interface and zero gas fees. Additionally, Injective Labs operates validator nodes for various promising projects within the Web3 ecosystem, ensuring the security and functionality of emerging networks. A notable product in their portfolio is Mito, a next-generation DeFi protocol that blends strategy vaults for passive yield generation with an easy-to-use token launchpad. Injective Labs stands at the forefront of the DeFi innovation, committed to fostering a free and decentralized financial landscape for all.
