The Role
We’re looking for an Influencer & Partnerships Specialist to join our Growth Marketing team and take our influencer program to the next level. You’ll be responsible for developing and executing influencer and partnership strategies that drive brand awareness, engagement, and conversions for Linktree.
As a key player in the growth marketing team, you’ll work closely with social media, performance marketing, and content teams to identify, activate, and nurture influencer relationships. Your role will be pivotal in ensuring our influencer collaborations are aligned with our brand goals and deliver measurable impact. If you have a passion for digital culture, creators, and partnerships, this role is for you.
What You’ll Own
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Build and execute a strategic influencer and partnerships program to amplify Linktree’s brand presence.
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Research, identify, and engage with influencers, content creators, and brand partners who align with Linktree’s audience and values across social media platforms (Instagram, TikTok, YouTube, etc.).
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Develop and nurture relationships with new and existing influencers and brand partners to create authentic, high-performing content.
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Lead and optimise Linktree’s affiliate creator marketing strategy, ensuring that creators are incentivised to drive sign-ups and conversions through trackable links and unique discount codes.
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Manage end-to-end influencer campaigns, from outreach and negotiations to briefing, execution, and performance tracking.
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Work cross-functionally with social, paid media, and content teams to integrate influencer content into broader marketing initiatives.
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Own influencer gifting, ensuring product placements align with key campaign moments and brand storytelling.
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Measure and analyse the effectiveness of influencer and affiliate partnerships, reporting on performance, learnings, and opportunities for growth.
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Manage budgets and ensure campaigns deliver against KPIs, optimising for reach, engagement, and ROI.
Who We’re Looking For
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4+ years of experience in influencer marketing, partnerships, or social media marketing, preferably in a digital-first or high-growth brand.
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Deep understanding of social media trends, influencer marketing best practices, and content creation.
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Strong experience managing influencer and affiliate partnerships, including outreach, negotiations, contracts, and content approvals.
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Ability to analyse campaign performance and apply insights to optimise future campaigns.
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Highly organised with exceptional project management skills, able to manage multiple collaborations simultaneously.
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Strong communication, relationship-building, and negotiation skills.
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Passion for digital culture, creators, and brand storytelling.
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Experience working with influencer marketing tools and platforms is a plus.
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A proactive, creative thinker with a test-and-learn mindset.
At Linktree, Growth Marketing is built for scalability, efficiency, and measurable impact. We move fast, test often, and optimize relentlessly. If you thrive in a high-performance, results-driven environment, you’ll fit right in.
If this sounds like the kind of team you want to be part of, we’d love to hear from you. 🚀
P.S. If you don’t tick every box in this ad, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
Where and How We Work
We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a discretionary hybrid approach.
We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of a "normal" 9-5 being a global company, but we aim to work asynchronously where possible.
How We’ll Help You Thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:
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An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours!
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100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
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Employer contribution towards your retirement.
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Generous time off for vacation, holidays, parental leave, volunteer time and other categories.
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Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.
We believe in promoting a culture that celebrates unique backgrounds, talents, and experiences. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. To learn more about our benefits, including our parental leave program, volunteering leave, DE&I initiatives, and more,
click here!
Our Story
We're on a mission to empower anyone to curate, grow and monetize their digital universe. We created the "link in bio" category and are trusted by some of the world's biggest brands and celebrities including TikTok, The UN Environmental Program, The White House, F1, Manchester United, Olivia Rodrigo and Selena Gomez. With over 40,000 new accounts created everyday, Linktree is the fastest growing leader in our category. Linktree has partnered with some of today’s biggest names like Amazon, TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit and more to help unify users’ digital spaces— and we’re just getting started. Join us in empowering everyone from businesses to creatives in building their online presence.
At Linktree, we celebrate and support everyone’s perspective and background, and we’re proud to be an equal opportunity workplace. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging, because we believe in going further together. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at talent@linktr.ee – your needs are important to us.
