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Senior Media Strategist/Senior Media Planner (Temp)

GumGum • TEMPORARY • Santa Monica, California • 3d ago

Senior Media Strategist/Senior Media Planner (Temp)

Santa Monica, California, United States

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don’t need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix™, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

To be a part of this next phase of digital advertising that prioritizes data privacy, please visit www.gumgum.com/careers

The Senior Media Strategist/Senior Media Planner (Temp) (internally we call them "Senior Strategists") is responsible for partnering with Sales to achieve regional revenue goals, leading the Deal Response stage of the sales cycle. This entails working cross-functionally across GumGum’s Growth Team to prepare recommendations that address the client’s needs and objectives and position GumGum to partner effectively with the client on each potential campaign. The Senior Strategist also mentors and supports in operational effectiveness of Strategists, and new team members (as requested by team leadership), as well as taking a more active role in the development of the Client Strategy team.

Success in this position requires the ability to understand client needs, craft solutions that match needs to GumGum’s offerings, project manage, storytell, and prioritize competing response demands. This role will operate in a fast-paced environment with tight deadlines and requires a degree of project management skills, as well as strong presentation skills. Measures of success for this role include RFP Win Rate, Average Deal Size, Win Rate in New Business opportunities, and quality of partnership (to Sales).

Note:

GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office.
This role is a max 6 months temporary position as LOA coverage

What You'll Achieve

Deal Response Leadership
- Lead creation of the response for every Deal Response stage opportunity. This includes any deal regardless of size, account, channel, or type (incoming or proactive).
- Drive cross-functional alignment on what to propose throughout the response creation process. This involves preparing for, facilitating, and following up on discussions to brainstorm and review proposed solutions. It may also require pushing back internally and offering alternative solutions.
- Prepare required response deliverable(s) that are on time and of high quality.
- As needed, contribute to client follow-up efforts on specific deal responses, such as insights for a check-in email or participation in a response feedback call or presentation.
- Develop expertise and insights in key verticals to provide strategic input and build vertical-specific materials for the whole Client Strategy team.
Response Deliverable Creation (Deliverable Quality)
- Prepare response deliverables that succinctly communicate our understanding of the client’s needs and a proposed solution in a manner that differentiates GumGum and is palatable to media buyers.
- Deeply understand and educate GumGum’s value proposition and offerings and consistently reflect this understanding in all response deliverables.
- Work across GumGum’s internal teams to propose solutions that showcase both the best that GumGum has to offer and what the organization can reasonably support.
- Fully utilize team resources to create responses as efficiently as possible, with a growing prowess over the subject matter.
- Take a data-driven and analytical approach to storytelling, leveraging data tools and reporting, including but not limited to Looker, Quantcast, and Comscore.
Client Strategy Team Effectiveness
- Understand and communicate GumGum policies and Client Strategy processes.
- Provide assistance with day-to-day operational questions.
- Demonstrate and develop leadership traits and credibility with Strategists.
- Help your Buddy reassign RFPs and expedite any exceptions or avails requests.
- Contribute to team resources that will maximize the efficiency of response creation.
- Independently prioritize workload, involving manager for help when needed.
- Work on at least two quarterly strategic initiatives to improve the effectiveness of the Client Strategy team overall.
- Mentor one to two Strategists.

Skills You'll Bring

Bachelor’s degree in business or a related discipline.
3-4+ years of work experience, ideally in media buying, sales, customer success, business development, or marketing, either in high-growth tech companies or agencies
Experience developing proposals and pitches
Demonstrated track record of driving cross-functional collaboration
Proficient in Google Slides and Powerpoint
Able to storytell
Ability to use, or quickly learn, research and reporting tools like Comscore, Quantcast, and Looker