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Head of Performance Marketing

Kogan.com • Full-time • South Melbourne, Victoria, Australia • 1w ago

Do you thrive on driving results, leading high-performing teams, and staying at the forefront of digital marketing innovation? At Kogan.com, we have a rare opportunity for a visionary Head of Performance Marketing to lead our paid marketing strategy.

Reporting to our Chief Marketing Officer, we’re looking for a commercial and strategic leader with expertise in Performance Marketing and an ability to operate in a fast paced and continually growing business.

If you’re looking to take the next step in your Performance Marketing career, this is the perfect opportunity to advance an industry-leading Marketing team and iconic Australian eCommerce pioneer!

In this role you'll be responsible for:

- Owning the paid marketing strategy across paid search, social media, affiliate marketing, and other performance-driven channels.
- Driving innovation to optimise customer acquisition, revenue growth, and return on investment (ROI).Analysing and optimising campaign performance to ensure maximum impact and efficiency.
- Overseeing the end-to-end execution of paid campaigns on platforms such as Google Ads, Bing, and Meta.
- Creating and presenting regular reports to executive leadership on campaign performance, key metrics, and strategic recommendations for growth.
- Managing the performance marketing budget, ensuring effective allocation of resources to maximise profitability.
- Leading A/B testing initiatives to experiment with different campaign elements (copy, creatives, bidding strategies, landing pages) to continually optimise performance.
- Leveraging analytics tools like Google Analytics and Tableau to evaluate results and inform strategic decisions.
- Leading, mentoring, and developing the Performance Marketing team, fostering a data-driven culture of success.
- Collaborating with team members to ensure campaigns are implemented, optimised, and aligned with business objectives.
- Identifying new growth opportunities, such as testing emerging platforms and experimenting with new ad formats.
- Staying informed on industry trends and algorithm updates to maintain a competitive edge in digital marketing.
- Partnering with Engineering and Marketing to deliver campaigns and ensure alignment with promotions.
- Implementing tools and processes to streamline marketing operations and scale efforts effectively.
- Building and maintaining strong relationships with key advertising platforms and partners to stay ahead of new opportunities and best practices.
- Developing and enforcing best practices to enhance the effectiveness of paid marketing initiatives.

To be successful in this role, you should be:

- University degree qualified in a relevant field (Marketing, Business, Communications, or similar).
- Experienced in leading performance marketing strategies across paid search, social media, affiliate marketing, and other performance-driven channels, preferably within a Retail or eCommerce environment.
- Passionate about digital marketing and consumer behaviour, with a focus on optimising customer acquisition and improving ROI.
- Highly analytical and data-driven, ready to delve into campaign performance and make informed recommendations to drive results.
- Proficient with web analytics tools (e.g. Google Analytics, Tableau, or similar) and experienced in leveraging insights to inform strategies.
- A strong multitasker, able to manage multiple campaigns, budgets, and deadlines simultaneously without losing focus or quality.
- Skilled in budgeting and forecasting, ensuring effective resource allocation across channels to maximise profitability.
- Proficient in Microsoft Excel, with advanced skills (e.g., VLOOKUP, pivot tables, and data modelling) – and yes, we’ll put your capabilities to the test!
- Comfortable working with and influencing senior stakeholders, including C-suite executives, with excellent communication and presentation skills to articulate data-driven insights and strategies effectively.
- An inspiring leader, experienced in mentoring and guiding teams to foster a high-performing and collaborative culture.
- Inquisitive and innovative, always seeking new growth opportunities, staying ahead of industry trends, and embracing challenges.
- Results-driven and ready to make a tangible impact on the business, with a track record of achieving measurable outcomes in a fast-paced environment.

Why Kogan.com?

- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape. You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!

To apply

Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business. Hot tip, generic Cover Letters won’t cut it here! Stand out with an application that shows a deep knowledge of the Kogan.com business and how we operate, to allow yours to be looked upon more favourably.

Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers! As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it!

About Us

We’re Kogan.com, Pioneers of eCommerce in Australia.

At Kogan.com we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce’s future, and get to do it with a great team culture and benefits!

Join Kogan.com to master your craft, do your best work, make a real difference and work with the best. At Kogan.com, your work will have an immediate impact on transforming the Australian and New Zealand retail environment.

Heads up!

Kogan.com is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply!

All new Kogan.com team members are required to undergo a National Police Record check and must have full-time Australian working rights