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Marketing Social Media Specialist

Kogan.com • Full-time • South Melbourne, Victoria, Australia • 2w ago

Are you a social-savvy storyteller with a knack for spotting the next big thing in influencer marketing?

A new role, reporting to our Head of Marketing Communications and Promotions, we are looking for a dynamic Social Media Specialist to help us amplify our presence across Kogan.com, Matt Blatt, and Brosa. You’ll be at the forefront of shaping our brand voice, growing our community, and building authentic connections with creators and audiences alike.

If you're driven by data, creativity, and genuine influence apply now and help shape the future of eCommerce through the power of social.

In this role you'll be responsible for:

- Managing a high-performing influencer and contra partnership program aligned with brand and commercial goals
- Sourcing and negotiating strategic influencer deals (paid and contra) in line with Kogan.com’s brand values
- Leading end-to-end influencer campaigns, from briefing and contracts to approvals and reporting
- Building strong, ongoing relationships with influencers, creators, and brand partners
- Ensuring all content meets legal, regulatory, and brand guidelines
- Developing and executing a results-driven organic social media strategy
- Owning all social media channels, including content creation, scheduling, and community management
- Creating engaging, on-brand content that supports campaigns and business priorities
- Take ownership of all social media channels including content production, publishing, scheduling, and community management across Instagram, Facebook, TikTok, LinkedIn and emerging platforms
- Staying across trends and social conversations to identify growth opportunities
- Collaborating with external agencies to deliver aligned, high-quality assets
- Partnering with internal teams to ensure social supports broader business objectives
- Managing trackers, databases, contracts, and general admin
- Reporting on performance and sentiment across social and influencer activity
- Delivering insights to optimise future content and campaigns
- Overseeing budget to ensure cost-effective execution within approved limits

To be successful in this role, you should be:

- University degree qualified in a relevant field (Commerce, Business, Marketing, or similar)
- A proactive social media marketer with hands-on experience sourcing, negotiating and managing influencer and contra partnerships, ideally in a Retail or eCommerce environment
- Proven experience developing and executing organic social media strategies with measurable results
- A confident communicator and negotiator who can build strong, strategic relationships
- Creative and organised, with an eye for compelling content and the ability to manage multiple campaigns at once
- Comfortable interpreting data and using insights to drive strategy and performance
- Highly collaborative, with a proven ability to work cross-functionally and manage stakeholders
- Up to date with social media trends, influencer and content best practice and audience behaviours
- Commercially minded with experience managing budgets and negotiating commercial agreements
- Highly organised with strong project management skills and ability to manage multiple priorities.

Why Kogan.com?

- Work with an incredible team to solve important challenges, helping to drive Australia and New Zealand’s eCommerce future
- Your role has a lot of ownership, autonomy and little red tape
- You’ll be empowered to achieve positive outcomes and your work will have a real impact
- You’ll be at the forefront of the eCommerce industry with us and be part of a company that are the Pioneers of eCommerce in Australia
- Be an Intrepreneur, playing a hands on role in shaping our strategy at our HQ
- A range of employee benefits such as; complimentary Kogan First Membership, team exclusive discounts, Health & Wellness program, Learning & Development and Lunch & Learns, Hackathons, Team member referral program, Company and team events and celebrations, community engagement (volunteering) and extensive career development opportunities plus loads more!

To apply

Express your interest in this opportunity by uploading your CV and Cover Letter, outlining your interest in the position and how you think you can help grow the Kogan business.

Hot tip, generic Cover Letters won’t cut it here! Stand out with an application that shows a deep knowledge of the Kogan.com business and how we operate, to allow yours to be looked upon more favourably.

Innovative thinking got our business to where it is now, so it makes sense that we look for like-minded problem solvers! As a first step to our process, all new candidates will be sent testing, so be sure to keep an eye out for it!

About Us

We’re Kogan.com, Pioneers of eCommerce in Australia.

At Kogan.com we offer rewarding careers, where you build your skills, are mentored by the best in the industry and get to share your expert knowledge in an innovative Company where your ideas and opinions count. You get to solve really important challenges to drive eCommerce’s future, and get to do it with a great team culture and benefits!

Join Kogan.com to master your craft, do your best work, make a real difference and work with the best. At Kogan.com, your work will have an immediate impact on transforming the Australian and New Zealand retail environment.

Heads up!

Kogan.com is a fast-paced business - our vacancy close dates are subject to change. We will assess applications as they are received, so don't wait to apply!

All new Kogan.com team members are required to undergo a National Police Record check and must have full-time Australian working rights