🌟 Who We're Looking For
We're seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts. This role will work closely with management to take over and manage day-to-day marketing operations and execute strategy. The ideal candidate will be an intensely passionate about marketing with strong tactical execution skills and a proven track record in B2B SaaS marketing.
🛠 Key Responsibilities:
Execute CorePlan's marketing strategies to drive brand awareness and lead generation.
Lead by example and work with a small marketing team.
Develop and oversee the implementation of multi-channel marketing campaigns across digital platforms, industry events, and direct outreach.
Collaborate closely with sales, CS and product teams to ensure marketing efforts align with overall business objectives and product roadmap.
Manage the marketing budget, tracking ROI and optimising spend for maximum impact on both marketing sourced and influenced revenue.
Analyse marketing performance metrics and provide regular reports to leadership, using data to inform strategy adjustments.
Oversee the creation and distribution of high-quality, industry-specific content that positions CorePlan as a thought leader in the mining software space.
Coordinate and execute on marketing support for other departments, including webinars, sales enablement materials, and design assets.
🙌 Qualifications and Fit
Bachelor's degree in Marketing, Business, or related field.
5+ years of B2B marketing experience, preferably in SaaS or mining/industrial technology sectors.
Proven track record of developing and executing successful marketing strategies that drive measurable business growth.
Strong analytical skills with the ability to use data to inform marketing decisions and demonstrate ROI.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Deep understanding of digital marketing channels, including content marketing, and social media marketing, and PPC.
Experience with modern marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
Adaptability and willingness to work in a fast-paced, evolving environment.
💎 Our Culture
TL;DR - CorePlan is not a good fit for everyone, and that’s OK. This is a bit about the culture of CorePlan. Our best crew members aren’t just interested in working at a job; we need people who are excited about building a great company.
Besides nailing down the specifics of your job, here's what makes our team rock:
First Principles Thinking -- We believe in breaking down and understanding problems into their most basic parts. When we eat elephants, we do it one bite at a time.
Infectious Passion -- We highly value team members who love the career path they've chosen and strive for mastery. We embrace the joy in the journey of learning, the excitement of overcoming challenges, and the fulfilment of growth. If you love what you do and are driven to constantly improve, you'll thrive here.
Create, launch, and evolve -- Creation is the spark of learning. Launch it internally, engage with customers, gather feedback, and evolve. We focus on inputs - what we can control - which ultimately drives outcomes.
LFG -- We set high goals and ruthlessly prioritise to hit them. We push ourselves to act from first principles, speak up as we care about each other as humans and embrace feedback to win as a team.
Yes -- We’re firm believers that we "can do" until someone shows us the "can't." You know, it's funny how often the really gnarly problems get busted by folks who had no clue they were supposed to be unsolvable.
🚀 Why Join CorePlan?
CorePlan is not just your average mining software company. We are one of Perth’s few tech startups and the only one that's shaking up the mining industry with our cutting edge digital operations platform.
We've replaced outdated paper and spreadsheet systems with a seamless, collaborative solution that's already winning over customers in Australia and around the world. Based in Perth, we're on a mission to modernize the mining industry, and we're gaining momentum.
We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build the next generation of software for mining.
If you're ready to make your mark in a tech-forward company, apply today and become a part of the CorePlan Crew!
❣️ Recruitment Agencies
We love your hustle and would love to work with you - however we are not engaging any currently. If you would like to register your interest in working with us please email careers@coreplan.io