About Smiggle
Operating as part of The Just Group, Smiggle is recognised around the world for its market-leading school supplies and gifts, vibrant product designs, creativity and ability to deliver on the promise of fun. Smiggle is one of the most exciting and innovative brands in the world - with stores in Australia, New Zealand, Singapore, Malaysia and the United Kingdom, and representation in many more regions globally via wholesale distribution. It’s the place where a smile meets a giggle; and there’s no better place to work and build your career!
About the Role
We are looking for a Social Media Coordinator to join our Smiggle Marketing Team!
Reporting to the Marketing Manager, you will be responsible for driving the social media strategy globally, delivering on brand and communication goals, increasing followers, reach, engagement and conversion.
Responsibilities
- Work with the Marketing Manager to develop and evolve the global social media strategy and guidelines.
- Explore and implement new ways to leverage social media channels to increase brand awareness, sales and drive traffic to our websites and stores
- Coordinate and implement the content for our social channels, namely Facebook, Instagram and TikTok
- Oversee and manage social media activities with the help of the Digital Marketing Assistant (i.e. posting, sharing, liking, responding)
- Create social media advertising campaigns that deliver on specific brand and tactical objectives
- Provide weekly and monthly summary reporting and insights on the brand’s social media performance
- In conjunction with the Marketing Manager, develop license social media campaigns, including concept ideation, copywriting and image selection
- Oversee the marketing customer service across the social channels and marketing email inboxes
Skills & Experience
- Tertiary qualified in a marketing-related field
- 2-3 years’ experience working in digital marketing, primarily with social media
- Demonstrated experience in social media platforms, such as Facebook ads manager and Iconasquare
- Working knowledge of retail industry and KPI’s would be advantageous
- Passionate about the Smiggle audience, brand and product range
- Be creatively minded and enjoy working within a fast-pace environment
- Strong organisational and time management skills including solid attention to detail
Perks
- Generous discount to be used across all of our 7 brands, and access to our sample sales
- Central office location based on St Kilda Rd, with direct access to the picturesque Fawkner Park
- Work closely within a high-performing and supportive team in a collaborative and fun environment
- Engage in continuous learning and development programs to enhance your skills and foster personal and professional growth
- Experience working for an international company with 7 iconic Australian brands
- Coffee lover? Indulge in daily subsidized coffee and food options at our onsite café
This is a terrific opportunity for someone who is keen to gain valuable marketing experience with a global brand!