Job Description
BlueScope is an Australian-born global success story spanning 15 countries. Our team of over 16,500 people is our strength and we want our people to be safe, successful and well. We’re leaders and innovators in transforming steel into smart products and solutions that support society, today and in the future. We’re proud of brands, like COLORBOND ® steel that inspire and protect everything from hospitals to bridges and stadiums.
The Opportunity
Our Australian Steel Market business is looking for a Digital Marketing Manager for a 12-month fixed term contract (parental leave cover), based in our Mascot office.
As the Digital Marketing Manager, you will lead a team of experienced digital professionals, and will be responsible for the digital marketing & communication strategies and infrastructure required to support our Australian business. In this key role, you will partner with business stakeholders, colleagues and cross-functional teams to improve our online presence and ensure a positive customer and audience experience.
What Will You Do?
In this role you will be responsible for leading and managing digital marketing strategies and web and digital development team to ensure the efficiency and effectiveness of our online marketing effort is maximised. You will manage the relationships with our external vendors and delivery partners, working in collaboration with them to ensure effective project delivery and consistent brand alignment.
To achieve this, you will:
- work with marketing and communication managers to align digital marketing strategy and optimise use of digital channels and technologies.
- align digital channel and customer experiences and create a differentiated stakeholder experience.
- oversee digital marketing channels and campaigns, websites, and social media accounts formulate, establish and execute effective digital marketing & communication strategies to ensure online brand consistency and maximise brand impact.
- maintain the health, impact and engagement of all our digital efforts across all channels. Manage and measure results of all our digital marketing campaigns and use this as an input to shape our digital marketing strategy going forward
- lead and develop the digital team.
More About You
With knowledge of managing multiple marketing and digital projects you will also have:
- degree qualifications in Marketing or relevant field
- experience in a digital marketing or CX roles
- in-depth knowledge of various digital media platforms, best practices, and website analytics
- proven leadership experience
- proven capability to manage a technical group of people with diverse skills as well as agency partners strong analytical skills and data-driven thinking
Why BlueScope
As we’re creating strength for the future through our people, products and solutions, BlueScope gives you opportunities to innovate, learn and grow with the business, supported by inclusive leadership and a positive, passionate team. At BlueScope, you’ll:
- Learn and develop as you grow. With opportunities to build skills specific to your role and aspirations, our lifelong learning culture will support your future career pathways.
- Create innovative solutions. Seek better, smarter ways to solve problems, create sustainable solutions and make things happen.
- Experience connection and care. Experience a positive, inclusive work environment where we look out for each other’s safety and wellbeing.
- Deliver work that matters. Every action you take matters in delivering for our customers and strengthening communities for the future. We value what you do.
At BlueScope, we offer work-life flexibility through our B-flex program. We’re committed to fostering an inclusive environment where every employee feels respected and valued to be their authentic selves, and welcome people of all backgrounds, skills, experiences and perspectives. We’re passionate about driving sustainability outcomes that matter to our communities, including action on climate and our 2050 net zero goal.
Bring your energy and make your mark, as, together, we drive Our Purpose: “We create and inspire smart solutions in steel, to strengthen communities for the future.”
Come and discover us at www.bluescope.com/auscareers
Join us, creating strength for the future.
Applications close Sunday 27 October 2024
