Job Summary:
The Content Marketing Manager will be responsible for developing and evolving a comprehensive content strategy for Klaviyo's key APAC GTM segments. This role will lead content-driven initiatives and campaigns — including customer story development, white papers, videos, podcasts, email copy, presentation narratives, and webinars — while also taking on additional responsibilities across the team and within the wider marketing organisation as needed.
Supervisory Responsibilities:
Duties/Responsibilities:
- Drive content creation aligned with audience-centric demand generation, pipeline acceleration, and customer growth strategies.
- Collaborate closely with members of the marketing, sales, partnerships, and customer success teams to ensure alignment on key insights, themes, deliverables, and outcomes.
- Identify and execute high-impact, high-visibility content opportunities that resonate with target segments and are relevant to current trends and industry topics.
- Source market research and consult marketing experts for audience insights and additional content direction.
- Become an expert on Klaviyo’s customers, their challenges and opportunities, and contribute to building advocacy for the brand.
- Understand and create content to drive SEO impact, ensuring our owned media is up-to-date, relevant, and driving outcomes.
- Ensure editorial integrity and quality in published content and creative assets, including reviewing and/or editing the work of third-party agencies.
- Proactively identify opportunities to repurpose, repackage, and/or refresh existing global content for local audiences and distribution channels.
- Work with Klaviyo's legal team and cross-functional leaders to ensure content strategies are compliant with applicable regulations and Klaviyo's policies and best practices.
- Accurately forecast and track/report on marketing metrics and KPIs to demonstrate how your work impacts the numbers. Use data to make recommendations on what content should be created or optimised.
- Maintain organisation and status updates for assigned projects, including using shared tracking systems and following up with stakeholders as needed.
Required Skills/Abilities:
- Strong understanding of the full marketing funnel and how content plays a strategic role in driving both short- and long-term business results.
- A gifted storyteller, writer, and/or producer with the ability to work autonomously.
- Ability to craft compelling stories with maximum relevance for internal stakeholders and the target audience. This includes diving deep into topics and customer segments, producing technical or industry-specific content, and translating complex ideas into easily digestible pieces for general consumption.
- Experience producing exceptional video/audio content, with a strong understanding of how to keep the content production process moving smoothly.
- Strong analytical skills for researching topics and distilling critical issues.
- Detail-oriented with excellent organisational and time-management skills.
- Strong ability to prioritise and justify trade-offs with data; demonstrates sound judgment in identifying opportunities versus impact.
- Deep understanding of, and commitment to upholding, high editorial standards and integrity.
- Willingness and ability to become a Klaviyo expert, with a thorough understanding of our products, solutions, and customers to perform this role effectively.
- Curiosity, humility, creativity, and a strong interest in playing an important role on a small team.
Education and Experience:
- 7+ years of B2B content marketing or ecommerce tech content marketing
- BA/BS degree in Journalism, Marketing, Communications or related field
- Demonstrated experience and understanding of digital marketing channels and strategies (Blog, Search, Social, Video, Email, etc) and written communication designed to drive action
- Prior experience working with business software, including Google Docs, Google Analytics, and Content Management Systems (CMS)
- Experience developing high-impact content (measured by industry-standard KPIs or OKRs), such as case studies for ecommerce and/or B2B customers
- Broader experience in multiple marketing functions—you’re a content expert, but you deeply understand most B2B marketing activities
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
Please note that job responsibilities may change from time to time.
Your team lead will be the most up to date source for job expectations.
