Company Description
We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.
Informa Connect is Australia's largest event organiser, ranging from highly specialised corporate training courses to high-level conferences and large-scale exhibitions attracting thousands of attendees. The Informa Connect Australia head office is based in Sydney’s CBD, employing more than 50 colleagues.
Job Description
Reporting to the Marketing Director, the role sits within an energetic and enthusiastic marketing team and will suit someone who is a fast learner and multi-tasker, with a keen eye for detail.
You will be responsible for managing marketing campaigns for a number of our B2B events across a broad range of industries. This includes end-to-end campaign management, new marketing initiatives and campaign reporting.
This role is responsible for ensuring that the events meet respective attendee numbers and generate leads for sponsorship and exhibition sales, achieved through coordinating the marketing initiatives that build awareness of our events and help drive conversions.
Your responsibilities:
- Coordinate the execution of marketing plans for multiple B2B events from start to finish, leveraging internal support and driving collaboration
- Utilise multiple marketing and advertising channels to promote the events, as well as taking the lead on the creative direction, whilst adhering to defined budgets
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Deliver on event revenue and GP targets, as well as various non-financial KPIs
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimise accordingly
- Reach out to publications, associations, and other relevant outlets to leverage their subscriber/member base to increase awareness
- Ensure core messaging is consistently conveyed across all platforms
Qualifications
About you:
You must be a proactive individual that is results driven and equipped with outstanding project management and marketing execution skills. You want to join and grow with the leading global events organisation, whilst working in a fantastic team environment with a great culture.
Required skills and experience:
- University degree in Business, Marketing, or similar
- Ability to work independently and as part of a team
- Excellent written and verbal communication skills
- Excellent project management, multitasking, and decision-making skills
- Strong copywriting skills
- Deadline and target driven
Preferred skills and experience:
- Proficiency with online marketing and social media strategy
- Experience with marketing automation and CRM tools
- Experience in building relationships with internal divisions and third-party agencies
- SEO and Digital content experience
- Adept at Google Analytics
- Comfortable using the Adobe suite (InDesign, Photoshop) in addition to Canva Pro
- Previous experience in the events industry or similar
- B2B marketing knowledge
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
