Are you ready for what’s next?
Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Marketing Manager, Trade and Events
This role is responsible for the strategic planning, management and execution of all trade marketing and event marketing initiatives across Australia and New Zealand. You will lead high-impact programs that directly contribute to Navico Groups™ leading brands success within trade and retail, in the ANZ region.
As part of Navico Group you’ll have the opportunity to shape the future of our brands presence in ANZ and directly impact our success in engaging customers. This is more than just a role; it’s a chance to take ownership of significant marketing initiatives, re-ignite key programs and help us achieve our vision for success. If you’re ready to take the helm in a role that offers growth, impact, and innovation, this position is for you.
This role requires a forward-thinking marketing professional with a strategic vision, a passion for events, managing projects and able to work cross-functionally with a large team of passionate individuals across 4 key CBT’s, 18 leading brands, and as part of a small APAC Marketing team. You will need to work closely with Sales and Market Operations to ensure marketing strategies are focused on key brands, sales objectives and growth drivers of the APAC Market Ops team.
Major Duties & Responsibilities
- Pro Staff Program Management, optimize and re-engage Pro Staff program including scheduling, reporting, and retail training. contract management including budget tracking
- Event management including all major Boat Shows across Australia and New Zealand.
- Develop AUS/NZ event strategy with marketing lead taking into consideration both Market ops and Sales objectives
- Boat show build and design – manage all vendors involved in bringing new event strategy to life, ensure NPI’s are represented on stand with a focus on excellence.
- Ensuring all our sponsored tournaments are consistent with our marketing objectives, and that we have representation at the events through merchandise or pro staff, align with Integrated Marketing manager on event sponsorship.
- Ensure local trade marketing investment is focused on the TOP 10 customer accounts, as well as evaluate growth opportunities
- Implement instore excellence (POD, POS), Training materials to provide the best in-store display solutions, with the most up to date products and POS materials.
- Collaborate with key online customers to deliver strong Navico brand presence across customer websites, ensuring our brands and products our optimized online
- Help Manage fleet of vessels and Lowrance trailer including event logistics, on-water training or content capturing in conjunction with Sales Team
- Continuously evaluate ROI of events and activations and look for market adjacent events and opportunities
- Transform brand strategies into retail strategies….
What you will bring:
Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer a competitive and valuable benefits program and we’re proud of being recognized for making a splash with numerous awards!
Navico Group is a stand-alone division of Brunswick, the world’s largest recreational marine business. We are a global leader in technology, systems and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond. Our broad portfolio consists of the industry's leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Marinco, MotorGuide, Mastervolt, ProMariner, RELiON, Simrad and Whale.
Our team is committed and driven, every day, to be the most trusted supply partner to the marine and mobile industries...and beyond.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Brunswick is committed to providing a workplace that offers equal employment opportunities based solely on merit. Therefore, discrimination based on race, color, religion, sex, national origin, disability, veteran status or any other protected status under applicable local, state or federal law is not tolerated.
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