Transurban is on an ambitious journey to develop Australia’s first automotive-focussed loyalty ecosystem. By partnering with a broad range of favourite brands and through building world-class, data-driven capabilities in the business, we seek to deliver exceptional experiences for members, and meaningful savings on their everyday expenses
Join us in bringing our vision for member rewards to life and creating transformative experiences that will create member satisfaction and loyalty.
About the role
We are seeking a Senior Manager - Marketing, Rewards to lead the development and execution of strategic marketing plans to re-launch and scale our loyalty program, driving awareness, acquisition, and engagement to meet growth goals. You'll establish the program brand, build omni-channel campaigns, and optimize customer lifetime value. You’ll also oversee brand messaging, promotions, and go-to-market strategies, you'll ensure data-driven marketing efforts align with business objectives. This position demands a data-driven leader with strong commercial acumen, excellent engagement skills, and the ability to lead cross-functional teams in an ambiguous environment.
As our, you’ll contribute to lasting and positive changes that shape the future of our cities and communities. It’s meaningful, challenging and exciting work.
Day-to-day, you will:
Define and implement a comprehensive loyalty and rewards marketing strategy and annual plan
Develop and manage an annual marketing calendar outlining all marketing efforts aligned with business objectives and product launches
Drive the development of the rewards brand, proposition, positioning and creative platform
Monitor brand perception and implement initiatives to enhance brand image
Work with relevant areas to enhance customer engagement through targeted marketing campaigns and personalised experiences
Develop and execute go-to-market campaigns for new product features, promotions, events, activations, and competitions
Design and execute strategies for targeted segment-based and personalised marketing activities
Leverage data insights to refine marketing efforts, optimise member segmentation, and tailor personalised campaigns to maximize customer lifetime value
This role will suit someone with a curious mind and transferrable skills and experiences, including:
Minimum of 8-10 years of experience in marketing, or related field, minimum 5 years in marketing leadership roles in a consumer-facing business
Experience in loyalty programs, online retail, or other digital B2C environment – desirable
A track record of developing and executing successful marketing, product or business launches and growth strategies
Strong commercial acumen coupled with a strong customer-focused mind-set
Expertise in data-driven performance marketing, and analytical and results driven approach to planning and managing marketing activities
If you meet some of these requirements, but not all, we encourage you to submit your application.
With a career at Transurban, you’ll enjoy a range of benefits, including:
A range of flexible working and leave options, including the option to purchase an additional six weeks of leave each year.
16 weeks paid parental leave (regardless of gender or carer status), with no waiting period, with Superannuation paid during unpaid leave as well.
Learning and development opportunities to support your career interests.
Health and wellbeing support—access to Headspace and our EAP program, wellness facilities, and more.
Share offers and insurance benefits.
Social activities, community give-back programs and paid volunteer days.
We offer a range of flexible working and leave options, so you can balance your work and life commitments and interests. Have a conversation with us about how this could work for you.
We embrace diversity with a foundation of safety, wellbeing and inclusion; where everyone belongs. We treat everyone with fairness, consideration and respect, regardless of gender, gender identity, marital or family status, sexual orientation, age, ethnicity, religious beliefs, cultural or socio-economic background, perspective, and experience – whether they work for us or not. We want to ensure everyone feels comfortable and safe to express ideas, questions and concerns.
We strongly encourage applications from candidates of diverse backgrounds and lived experiences, including Aboriginal and Torres Strait Islander people and people living with disability. If you require any adjustments or support during the recruitment process, please contact us on careers@transurban.com.
Ready to help us keep cities moving? Apply today.
Job Type:
Permanent
Closing Date:
16-Dec-2024 0:00
Please note: The closing date reflects the time zone of the Primary Location for this job posting.
Primary Location:
Melbourne CBD & Inner Suburbs Melbourne VIC
