The Aaron Sansoni Group is one of Australia’s most successful business education companies. The last 2-years have seen challenges and enormous success in our business with 2023 and beyond set for epic growth and expansion. To make this growth possible we are expanding our team in all areas of the business.
The company was founded by Aaron Sansoni, best-selling author, investor, speaker, and world-leading authority on building “Empires” of businesses. Aaron is one of the world’s most sort after mentors and speakers on international stages.
We are a fast paced, constantly evolving business and we know that it takes a certain kind of person to succeed at ASG. We want you to succeed, be here for the long haul and want you to feel as positively about us as a business as we do you.
Role Overview:
The Digital Marketing Manager will be responsible for driving and managing all aspects of our lead generation efforts, primarily through paid ad campaigns on platforms like Google, Meta, and TikTok. This role requires an individual who excels at digital marketing strategy, thrives in a high-performance environment, and constantly thinks outside the box. You will track key performance metrics, including marketing qualified leads (MQLs), sales qualified leads (SQLs), cost per lead (CPL), and return on marketing investment (ROMI). The ideal candidate will be both creative and data-driven, ensuring maximum effectiveness of our digital marketing efforts.
Key Responsibilities:
- Develop, implement and manage comprehensive digital marketing strategies, including SEO, Google, Meta and TikTok ads.
- Analyse and report on key metrics of digital marketing campaigns, assessing against goals (total marketing spend, MQL, SQL, CPL, ROMI%)
- Identify trends and insights to optimise spend and performance based on those insights
- Test, analyse, and optimize creative assets and messaging to enhance ad performance
- Evaluate emerging technologies, providing thought leadership for adoption where appropriate
- Collaborate with sales and events teams to align digital marketing strategies with broader business goals.
- Produce detailed reports and presentations to showcase campaign effectiveness and ROI.
- Provide insights and recommendations to improve conversion rates and campaign outcomes.
Experience & Requirements:
- 5+ years of experience in digital marketing, with a strong focus on lead generation and ad campaign management.
- Experience in Click Funnels and Hubspot (preferred but not essential).
- Proven expertise in running successful campaigns on Google, Meta, and TikTok.
- Experience with marketing automation and CRM platforms, including reporting on KPIs like MQLs, SQLs, and ROMI.
- Strong analytical skills with a data-driven approach to optimizing campaign performance.
- Ability to think creatively and develop innovative solutions for challenging marketing situations.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Highly organized, with the ability to manage multiple campaigns and deadlines simultaneously.
- Enthusiastic, adaptable, and capable of working in a fast-paced environment.
ASG Team Member Benefits
• Subsidised gym membership.
• Dedicated training through the Global Coaching & Speaking Authority (An Aaron Sansoni company) to help you grow as a person and team member (and you get paid to attend the training).
• We facilitate an experience day every quarter for our team to take some time out of the office to play, enjoy, bond, or work with various charities to add excitement and totally different dimension to their work lives.
• 3-month training, induction, and orientation program, everything you need to succeed in your role and the company.
• Access to all of Aaron Sansoni Group's On-Demand Training & Programs.
• Family and friend discounts to any of our live training experiences.
• Career progression opportunities as we continue to expand, we strive to promote from within. There are multiple opportunities for growth and progression across all of Aaron Sansoni’s companies.
The ASG Way - ROLE:
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R - RELENTLESS: We do whatever it takes, get it done, and always achieve our results.
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O - OBLIGATION: We live in obligation, love our students, and support our team.
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L - LEADERSHIP: We are self-leaders first, show up, and take ownership.
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E - EXCELLENCE: We find answers, keep evolving, and deliver empowerment, education, and experience.
