Digital Optimisation Manager

Commonwealth Bank of Australia • Full-time • Remote (New South Wales, Australia) • 3w ago

Digital Optimisation Manager – Wealth & Private

You are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences

Our Chapter is committed tosuper-charged end-to-end digital engagement,an obsession withexperimentation

Do work that matters

As a Digital Journey Optimisation Manageryou will leverage your digital experience, analytics & expertise to identify breakpoints in our Essential Super digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.

You will be in a Chapter supporting your development and success in the role whilst working in a Squad within a Crew focused on improving & optimising a part of the digital customer journey, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives on commbank.com.au, CommBank App and NetBank to deliver the Digital Strategy.

On any given week you will

Manage the end-to-end delivery of digital experiences and campaigns including A/B testing and personalised messaging, from ideation to execution and measurements, using Adobe Target, Adobe Experience Manager, Adobe Experience Platformand Adobe Analytics

Work closely with CFS, product, marketing, data analytics, and digital UX partners to define, develop, build and execute on a data-driven tactical roadmap for our Essential Super experiences along with key stakeholders and optimise related digital customer journeys

Identify and drive key strategic initiatives to drive key business and customer outcomes

Support project delivery of features and products by using data to inform priorities; as well as ensuring ongoing reporting and optimisation can be achieved with correct tagging

Create digital behavioural segments for campaigns using Adobe Audience Manager, Adobe Experience Platformand Adobe Analytics

Review & advise on digital analytics tagging specifications toenable us to track online customer behaviour

Monitor & report on results and performance metrics, web analytics and customer insights to ensure performance is in line with forecast

Prepare management reporting, deep-diveanalysisand presentations to communicate business and customer outcomes and inform business decisions

Our teams have a collaborative focus. To be successful in this role you will develop strong relationships with a variety of stakeholders across multiple areas and demonstrate an enthusiasm towards supporting a range of digital projects impacting the organisation.

We are interested to hear from people who have

A clear customer focus with proven channel and stakeholder management experience

Exceptional communication, influencing and negotiating skills

Strong analytical and financial acumen – Adobe Analytics highly regarded or similar application used to extract useful insights from digital data

Flexibility to balance work between strategy and hands-on technical tasks

Risk management experience

Hands on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, Adobe Target and Adobe Audience Manager)

Passionate about SEO/website/owned channel optimisation, digital marketing and staying up-to-date with the latest industry trends.

If this role sounds like you – Apply now!

If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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Advertising End Date: 18/12/2024