UNIQLOstems from the words ‘unique’ and ‘clothing’ – simple and clever, just like our clothes. Our philosophy is based on the premise of Life Wear: apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, Life Wear is made with such modern elegance that it becomes the building blocks of each individual’s style.
UNIQLOcontinues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has more than 2,400 stores in 26 markets – including Australia, Belgium, Canada, China, Denmark, France, Japan, Germany, Hong Kong, Indonesia, Italy, India, Malaysia, Macau, Netherlands, Philippines, Poland, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, U.K, U.S and Vietnam.
The Opportunity
The Digital Marketing Specialist (Email & CRM) will be tasked with driving the exponential growth of UNIQLO’s direct marketing efforts and customer database, with a key focus on email and app push communications. We are looking for a highly motivated team member who will play a key role towards elevating UNIQLO’s sales and engagement with our loyal customers. Working alongside dynamic local and global teams, you will be part of a highly ambitious team that will shape the future of our CRM strategies.
Key Responsibilities
- Develop email and app content calendar and growth strategies in alignment with UNIQLO’s business goals
- Build loyalty through the creation of engaging email and app marketing content to elevate our brand and products
- Thoughtful storytelling, copywriting and asset selection to help educate customers on our LifeWear philosophies and values
- Ensure cross functional alignment between digital marketing, eCommerce, store operations and merchandising teams to ensure all activities are aligned with overarching business plans
- Customer journey/segmentation planning and analysis with CRM teams
- Identify new opportunities to increase O2O sales, sessions, store visits and engagement
- Play a key role in new customer acquisition, and email + app database growth initiatives
- Manage relationship with our global headquarters to continuously improve and innovate, setting new global standards
- Optimise delivery of email and app triggers
- Monitor and report on email and app performance
- Continuous A/B testing and content optimisations
Skills
- Proficient in utilising project management tools such as Google Workspace and Microsoft Office
- Strong copywriting + written and verbal communication skills
- Intermediate skills in Google Analytics and other reporting tools such as Power BI
- Ability to multitask in a fast-paced, dynamic environment
- Exceptional problem-solving skills and attention to detail
- Strategic thinking with an analytical mind and business and financial acumen
- Ability to be agile and multitask in a fast-paced, high-demand environment
Knowledge
- Intermediate knowledge of Marketing Automation tools such as Adobe Campaign, Salesforce, Klaviyo, etc.
- Deep understanding of retail customer trends preferred
- Comprehension of e-commerce and retail merchandising preferred
- Reference to working in cross-cultural environment is desirable
Experience
- Minimum 3 - 4 years’ experience in email and app marketing or a similar role
- Demonstrated experience in developing content calendars, email briefs and campaign management
- Experienced in customer segmentation and personalisation
- Keen eye for selecting assets to maximise engagement and performance
- Stakeholder management
What's in it for You?
- Opportunity to work in a leading global fashion retailer
- Generous employee discounts and benefits
- Collaborative, engaging workplace culture - combining the best of Japanese and Australian culture
To be eligible to apply, you must have full working rights in Australia.
For more information about Fast Retailing / UNIQLO, please visit our website at www.fastretailing.com/employment/en/
UNIQLO is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
