About This Opportunity
As a Marketing Automation Specialist, you will be an integral part of UQ's in-house Marketing Automation team, reporting directly to the Marketing Automation and Conversion Manager. Your primary focus will be on developing and executing personalised marketing automation campaigns that drive student recruitment.
You will collaborate closely with the CRM team, content developers, and customer analytics experts to ensure UQ’s marketing efforts are both innovative and effective. You’ll also be a key advocate for enhancing the university's CRM and marketing automation capabilities.
The University of Queensland's Marketing & Communication department is at the forefront of student recruitment strategies, leveraging cutting-edge marketing technologies to connect with future students. Join a dynamic, service-focused team dedicated to innovation and excellence.
Key responsibilities will include:
Develop and manage personalised marketing automation campaigns across various channels, including email, SMS and custom ad audiences.
Create complex audience segments for targeting.
Advise on and execute lead capture strategies.
Liaise with key stakeholders to gather and implement content for campaigns.
Evaluate the effectiveness of campaigns and report on key metrics.
Ensure an effective and seamless customer experience across all marketing automation touchpoints.
Maintain and uphold data handling and privacy standards.
This is a full-time, fixed-term position (parental leave cover) until 6 March 2026 years at HEW Level 7.
About You
At least four years' experience in a digital marketing or marketing communication, or similar, role.
Hands-on experience in creating and executing email marketing campaigns; experience with Salesforce Marketing Cloud is preferred.
It will be advantageous to have experience with at least one scripting language (SQL, HTML, and CSS), however training and upskilling opportunities are available for the right candidate.
Highly organised with a keen eye for detail.
The successful candidate may be required to complete a number of pre-employment checks, including: right to work in Australia.
You must maintain unrestricted work rights in Australia for the duration of this appointment to apply.
Questions?
For more information about this opportunity, please contact Jenna Daniels via j.daniels@uq.edu.au. For application queries, please contact the Talent Acquisition team via our new email address, talent@uq.edu.au, stating the job requisition ID in the subject line.
Want to Apply?
All applicants must upload the following documents in order for your application to be considered:
Other Information
UQ is committed to a fair, equitable and inclusive selection process, which recognises that some applicants may face additional barriers and challenges which have impacted and/or continue to impact their career trajectory. Candidates who don’t meet all criteria are encouraged to apply and demonstrate their potential. The selection panel considers both potential and performance relative to opportunities when assessing suitability for the role.
We know one of our strengths as an institution lies in our diverse colleagues. We're dedicated to equity, diversity, and inclusion, fostering an environment that mirrors our wider community. We're committed to attracting, retaining, and promoting diverse talent. Reach out to talent@uq.edu.au for accessibility support or adjustments.
Applications close Wednesday, 1 January 2025 at 11.00pm AEST (R-45969). Please note that interviews have been tentatively scheduled for Wednesday, 8 January 2025.
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