Come join our mission
At Lawpath, we're revolutionising the way legal and accounting services are delivered! 🚀
As Australia’s largest online platform for Legal, Accounting, and Business Support, we’ve helped over 500,000 businesses save more than $100 million in fees!
Join our dynamic team and be part of a company that is transforming the legal and accounting landscape. We make it easy to start and run a business with our all-in-one technology platform. Come along on the journey as we aim to support 1,000,000 businesses by 2030!
At Lawpath, you'll have the opportunity to work with talented professionals who are passionate about making a real difference. This includes working alongside the 2024 winners of the Young Entrepreneur Awards and contributing to one of the top innovative firms across Asia-Pacific. Come along on this ride to help small businesses turn their dreams into a reality!
About the role
We are looking for a versatile, forward-thinking and commercially minded Senior Marketing Manager to join our team. This role is critical to the management of our promotional activity and our customer lifetime value goals as we continually look to improve our conversion and upsell metrics.
Reporting to the CMO, this individual will help take our growth to new levels with innovative, effective campaigns (both ad-hoc and ongoing) across our key product streams to drive growth across core business metrics.
Your day-to-day responsibilities will include:
- Strategically leading and mentoring a Campaign Marketing team, ensuring consistent development, collaboration, and achievement of pivotal milestones.
- Create and project manage quarterly plans for growth, including monthly revenue targets, partnering with design, product and sales teams to support, plan and optimise initiatives.
- Translate the brand voice and vision throughout all marketing and digital touchpoints, including copy, assets, creative, content and audience targeting
- Oversee the planning and execution of communications in paid, owned and earned channels across the consumer journey
- Overseeing lifecycle marketing initiatives, understanding customer segments, and planning targeted campaigns to engage users throughout their journey with Lawpath
- Building and managing relationships with partners, sponsors and publishers to deliver effective co-marketing campaigns with measurable ROI
- Develop meaningful relationships across business functions (Design, Sales, Operations, Product, etc) to effectively lead marketing initiatives across the business and ensure alignment with company-wide objectives
- Analysing and managing reporting on the performance of marketing campaigns, drawing actionable insight and aligning outcomes with revenue targets within marketing budgets.
- Supervising and optimising marketing budgets to deliver a balance between short and long term growth.
To be successful, you will need:
- 5+ years in a Marketing Manager or equivalent position with previous experience in marketing strategy development, people management and end to end campaign management across multiple channels.
- A proficiency in project management, brand governance and meticulous attention to detail
- Great communication skills and the ability to manage multiple stakeholders across departments.
- A proactive and strategic mindset, the ability to pragmatically approach problems and always look for growth opportunities
- A passion and willingness to understand the challenges faced by end customers, enabling you to meticulously craft customer activations and product launches
- Experience within a startup environment where marketing is defined as revenue generation. Strong commercial acumen and insight, ability to develop solutions, prioritise and manage multiple projects in a forever-changing environment.
- Up to date with the latest trends and best practices in digital marketing, SaaS, measurement and optimisation
Bonus points if you:
- Have previous experience in B2B SaaS
- Can work in a cross-functional team or startup environment
Amazing benefits we’ll provide:
Our benefits are designed to help everyone enjoy a fulfilling, productive and balanced life in & out of work. Find out more at: http://bit.ly/3QLA5uO. Some of our benefits include:
💸A generous ESOP to reward your hard work
🎂 An additional paid day of leave for your birthday
👪 Generous parental leave policy for parents and carers
💻 A genuine flexible work-from-home policy to assist you in balancing your work and personal life
📚 Annual Learning Stipend for you to allocate towards any course of your choice, supporting both your personal or professional growth
📈 Mentoring Program to facilitate your growth and development by tapping into the experience of our accomplished business leaders
✨Culture of transparency supported by initiatives such as regular CEO Town halls, regular employee feedback surveys and end-of-month department performance reports shared across the business
🎉Culture Calendar with monthly activities, birthday cake celebrations and team-building days
💪 Discounted gym membership that’s a 2-min walk from our office
🏢 End-of-trip facilities to make your commute smooth & easy
This is a great opportunity to join a fast growing and sociable company in an exciting new industry.Please apply with your CV. You need to have full legal working rights to work in Australia to be considered for this position.
