Marketing Manager (Marketing & Communications)
- Permanent full time | Hybrid
- Leading financial services organisation - Rated 12th on LinkedIn Top Start-ups to watch
- Initiate and work on a wide variety of exciting projects
- Located in the heart of Melbourne's CBD
ABOUT ORDE FINANCIAL
ORDE Financial is a rapidly growing, non-bank residential and commercial mortgage lending business, committed to elevating Australian specialist lending standards. We provide comprehensive product solutions and deliver leading service levels, leveraging digital capabilities and deep industry experience.
We are passionate (and a bit obsessed…) about being disruptive and pushing hard to improve the experience and results for mortgage brokers. Our purpose “Built for Broker” is clear and simple and defines our entire strategy (delivering better experiences, more value and opportunity, anticipating more needs and communicating more solutions, for brokers and their customers).
ABOUT THE ROLE
This is a newly created managerial position, reporting directly to the Marketing Director, offering a very diverse and impactful opportunity to shape the marketing activity of Australia’s fastest growing non-bank lender. Your responsibilities will include:
- Campaign Management: Contribute to the planning and execution of customer and partner growth marketing strategies across various channels, including email, owned digital, search and social.
- Event Management: Lead the planning and execution of small scale business events, including budgeting, promotion, vendor management incl. merchandise and end-to-end project management.
- Webinar Program: Further develop and manage an ongoing program of engaging webinars to strengthen broker relationships and provide valuable insights.
- Website Optimisation: Enhance the corporate website to maximise SEO, CRO, and customer engagement funnels.
- Customer Tools/Knowledge Centre: Manage the development and maintenance of a suite of video-based customer education tools.
- Analytics Development: Build and maintain a comprehensive customer and market analytics library to drive data-driven marketing decisions.
- Project Leadership: Serve as the day-to-day marketing lead for strategic projects, ensuring alignment with overall business objectives and cross-functional teams.
- Cross-Functional Collaboration: Work closely with Marketing, Sales, Digital, Compliance and external partners to develop and implement marketing activities that support a range of business goals.
ABOUT YOU
- Educational Background: Bachelor's degree.
- Experience: 5+ years of Marketing experience. Third Party Distribution, home loan, and/or startup/scale-up marketing experience is highly advantageous.
- Digital Savvy: Up to date with the latest marketing trends and proficient in using leading-edge marketing, publishing, and analytics tools.
- Technical Expertise: CMS, SEO, CRO, and analytics tools.
- Analytical Mindset: Excellent analytical, problem-solving, and decision-making skills, with the ability to derive insights from data to inform marketing strategies.
- Event Management: Experience in planning, executing, and managing/activating small business events, including budgeting, venue management, merchandise procurement and audience engagement strategies.
- Project Management: Exceptional project and planning management skills with experience overseeing multiple projects simultaneously, ensuring timely delivery within budget.
- Communications: Outstanding written and verbal communication skills.
- Initiative and Drive: A proactive self-starter who thrives in a fast-paced environment and is willing to be hands-on with various marketing activities.
- Stakeholder Management: Highly developed interpersonal skills with the ability to build and maintain relationships with internal (especially Sales Team) and external stakeholders incl. suppliers.
- Results-Oriented: Strong focus on achieving measurable outcomes and demonstrating the impact of marketing initiatives.
You may not have 100% of these skills. If you have most of these things in your toolbox, we’d love to hear from you.
We are dedicated to investing in our team, offering competitive remuneration benefits, and adopting a high-quality employment culture that values your ability to deliver and contribute. Our team members are driven by the pursuit of a challenging and successful career in an outstanding business with a passionate, high-performance team culture.
A prerequisite for this role is Australian or New Zealand citizenship or Australian permanent residency status.
To apply, please submit your CV.
We thank all applicants for their interest; all shortlisted candidates will be contacted for an interview.
