Are you an experienced paid social media professional with a passion for campaign management and execution? Ready to step into a more strategic role? Smith Brothers Media is seeking a Paid Social Strategist to shape the direction of our campaigns and drive results!
About the Role:
Our Strategists play a crucial role within the business, bridging the gap between new business development and ongoing campaign performance. They are senior specialists with years of hands-on experience in their core discipline. Not only do they excel in their areas of expertise, but they are also exceptional communicators—both as internal leaders and client advisors.
What We’re Looking For:
A Paid Social Specialist eager to embrace a strategic role that involves both acquiring new business and enhancing existing campaigns.
Key Areas of Focus:
New Business Acquisition:
- Engage with potential clients to understand their marketing goals and objectives.
- Conduct thorough research on the client’s business and market landscape.
- Develop comprehensive strategies that utilise your deep expertise in paid social media platforms.
- Present strategic plans to clients, detailing how we can deliver on their objectives and align with campaign costs.
You will not be responsible for selling this will be the BDMs responsibility. Rather, the Strategist role is to convey the company's expertise through their strategy.
Ongoing Strategic Oversight:
- Oversee the execution of paid social campaigns, ensuring optimal performance and alignment with client objectives.
- Work closely with campaign managers and project teams to implement strategies effectively.
- Analyse campaign data to provide insights and make informed recommendations that enhance campaign results.
- Offer ongoing strategic guidance and suggest new strategies to improve client campaigns.
- Participate in regular client meetings, focusing on high-level planning and engagement.
The Ideal Candidate Will:
- Have extensive experience in lead generation OR e-commerce campaigns.
- Be skilled at creating and managing campaigns that drive measurable results (e.g., ROAS or lead generation).
- Possess strong analytical skills to interpret data and translate it into effective strategies.
- Demonstrate excellent communication skills, capable of clearly articulating strategies and outcomes.
- Have a solid understanding of business commercials.
- Stay informed on latest trends and technologies, to support the growth of the marketing team through collaboration mentorship.
- Additional experience with other channels (SEO, Google Ads or Email) is a plus!
Why Join Us:
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Flexible Hybrid Work: Benefit from a flexible hybrid work environment, balancing in-office and remote work.
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Revenue Sharing: Role based company-wide revenue share and bonus structure.
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Innovative Environment: Be part of a dynamic team that values creativity, innovation, and excellence.
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Professional Growth: Enjoy opportunities for continuous learning and professional development.
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Open Relationships: Engage with strategists in marketing, creative, and tech, and collaborate on larger account opportunities.
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Impactful Work: Contribute to meaningful projects and make a real impact on our clients' success.
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Vibrant Office space: that fosters collaboration and creativity, with regular social events like after-work drinks and office breakfasts/lunches.
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Office dogs: available in a variety of shapes and sizes! Meet them on our team page: smithbrothersmedia.com.au/who-we-are-2/
Ready to make a bigger impact and shape the future of social media strategy?
Join Smith Brothers Media!
Apply now with your CV and cover letter to join a team dedicated to helping businesses grow and improve.
Smith Brothers Media is proud to be an equal opportunity employer. We celebrate and encourage diversity within our workplace, and in doing so, strive to make our work better for all.
