- Flexible location + hybrid work arrangements
- Full-time and fixed term to 07/05/2025, potential to extend pending project
- HEW 6 $92,573 - $99,972 + 17% Superannuation (pro rata, part time)
Why work with us?
At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.
Who are we?
Deakin is a cutting-edge public university in Victoria, revolutionising education with 61,000 students across seven campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, Deakin University Lancaster University Indonesia (DLI), GIFT City, India and our dynamic online Campus. We're proud to be a progressive and open-minded university, delivering the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world's universities.
The Digital Content Writer creates content primarily for Deakin University’s public website as well as for a range of marketing campaigns across owned and paid marketing channels. The role is responsible for creating compelling, insightful and accurate new content and transforming current copy into well-crafted, web-ready content, ensuring all content is on-brand and consistent in terms of style, quality, tone of voice and visual representation. In doing so, the Digital Content Writer works collaboratively with the Web channel team and broader Marketing & Recruitment Division, as well as Deakin’s distributed stakeholder community, to produce premium, highly targeted, cross-channel content, which is strategically aligned with brand & campaign values and is written with user experience, multichannel, SEO/SEM and personalisation in mind.
The role also contributes to maintaining an editorial governance framework for the publication and ongoing management of content, including CMS workflow processes for requesting, creating, editing, publishing and retiring content.
This role is part of the Web Channel team in the Marketing & Recruitment division, which is responsible for leading the delivery of digital marketing initiatives that contribute to the effective recruitment of prospective students and provides best-practice advice on meeting the digital marketing objectives of the university.
As a Digital Content Writer, you will:
- Develop cross-channel communications, content plans and initiatives, led by audience insights and aligned to marketing objectives, to deliver consistency and cut-through with attainable audience
- Develop creative, persuasive copy and content for Deakin University website, ensuring content is on-brand and consistent in terms of style, quality and tone-of-voice and visual representation
- Research, write, edit and review web content, ensuring information conveyed is accurate, up-to-date and consistent in terms of style, quality, tone-of-voice and visual representation.
- Draw on a diverse range of people, groups and resources to identify new or improved opportunities, processes and ways of doing things to enhance organisational strategy
- Investigate and probe for the facts and identify relevant solutions and selects the most appropriate from the range of alternatives
- Seek feedback from clients regarding their satisfaction and perspective with products or services received, respond to feedback with openness and transparency and seek to identify ways to serve the customer better
To be successful, you’ll have:
- A Degree in a relevant discipline, with at least 4 years subsequent relevant experience; or an equivalent combination of relevant experience and/or education/training
- Sound understanding of web content, including accessibility, usability, information architecture and writing for the web.
- Ability to craft effective advertising messages for a variety of media, including social, display and out of home advertising.
- Understanding of interface and responsive design, user experience design processes and principles.
- Experience working with content management systems
- Working knowledge and experience in SEO
- Experience in ensuring best-practice channel specific creative application
- Experience in producing content projects
- Experience in utilising style guides, including Tone of Voice, Copy, Audio, Visual and Video
Here's how to apply:
Please submit your updated resume and a short cover letter outlining your skills and experience.
For a confidential discussion regarding this role, please contact Lisa Starkey (Digital Content Manager, Web Channel Marketing) on lisa.starkey@deakin.edu.au
For a copy of the position description, please see below:
PD - Digital Content Writer 565758.pdf
Applications for this position close on 17 December.
Are You Ready?
Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.
We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.
We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.
