CRM Manager - Audience & Personalisation
Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we’re a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier and more beneficial for everyone.
In this role, you will manage audiences across multiple data platforms, drive personalisation of customer experiences across multiple channels, and ensure campaign efficiency and effectiveness.
This role is ideal for a data-driven, highly technical and process-oriented marketer who thrives in a fast-paced environment and is passionate about managing a well organised, business critical audience platform. If you’re ready to make an impact, we invite you to apply for the role of Audience & Personalisation Manager.
How you’ll make an impact
- Customer data platform management: Oversee the management and optimisation of customer data platforms, such as
customer.io, to ensure alignment with product and marketing goals.
- Customer segmentation & cohorting: Manage customer segmentation and cohorting across a suite of products, ensuring that messaging is personalised and relevant to different customer groups.
- Campaign deployment monitoring: Support deployment of below-the-line campaigns, monitor message deliverability, and ensure data integrity across all customer touchpoints.
- Cross-platform personalisation: Drive the development and execution of personalised experiences across multiple platforms by leveraging customer data insights to continually refine and enhance campaigns.
- Performance tracking & KPIs: Own and monitor key performance indicators (KPIs), including journey goal conversion rates, click-to-open rates (CTORs), and revenue per email (RPE), ensuring that campaigns meet or exceed targets.
What we’re looking for
- Proven experience in managing customer data platforms such as
customer.io and Salesforce.
- Demonstrated success in personalisation marketing, with experience optimising customer journeys and driving engagement through multi-channel campaigns (email, push, SMS, in-app, paid media, web).
- Highly analytical and data-driven, with a strong technical aptitude and the ability to derive actionable insights from customer data.
- Strong understanding of email health metrics, including deliverability, bounce rates, and inbox placement.
- Process-oriented with excellent project management skills and a strong preference for clear, concise documentation.
- Strong communication and collaboration skills, with the ability to work cross-functionally and drive initiatives in partnership with product, data, and marketing teams.
More reasons why you’ll love working at MYOB - Flare
🎯 Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team!
🎯 Our partnership with Smiling Mind helps support the wellbeing of our team members and customers
🎯 Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment
🎯 A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more!
🎯 Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution
🎯 Access to best-in-class discounts and vouchers from leading retailers, and a lot more.
We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.
Flare is an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply!
Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement. At Flare we believe that the right hire is someone who makes an addition to our culture. Moving to ‘Culture Add’ means adding team members who not only value Flare's workplace culture, but also bring an aspect of diversity that positively contributes to our workplace.
So, if you’re excited about this role, or about Flare, we’d love to hear from you!
