Job Description:
dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
iProspect, is a global digital-first end-to-end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands working across a network of more than 8,000 media and performance specialists throughout 93 global markets.
Data in marketing and advertising communications is changing rapidly, as is the technology used to leverage it. As clients prepare for a data-led world, they need help in designing and implementing analytical solutions to ensure effective media investment and optimisation.
We are now excited to invite applications for the new role of Media Effectiveness Manager, joining a newly built team partnering with one of our newest global clients.
In this exciting new role you will be hands on the tools and growing opportunity in the data, digital and measurement space.
This is a rare and new opportunity for you to join the iPro data & analytics offering and play a key role in delivering to an exciting new client as well as more broadly across the group.
The role:
- Working within the data of your key client and supporting the media team by delivering insights and recommendations
- Translate client challenges into clear digital maturity models, roadmaps and strategies
- Work with senior leadership to provide regular thought leadership, insights and recommendations for best practice analytics and performance optimisation
- Drive MMM with the clients own global tool – finding optimal ways to utilize this
- Partner with the clients’ Measurement team to develop appropriate data and analytics set up and frameworks to ensure successful frameworks
- Consult on best practice processes to collect and ingest the required data for Media Optimisations, Data Visualisation, Reporting and Measurement
A bit about you:
- Strong understanding of media planning and buying essentials, Performance Media and data & analytics
- Experience in data & analytics technology
- Experience in applying analytics to paid media, the google marketing stack and other third-party measurement, adserver & bid management solutions and audience segmentation.
- Experience in building out exec level insights packs and dashboard that inform business and budgeting decisions
- Background in and broad knowledge of technology from applications to infrastructure
- Experience building out quality industry and category level insights that can support strategy creation
What’s in it for you:
- The opportunity to work on a brand new global client with a high achieving and motivated team
- Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up
- The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
- 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
- Career Development and Learning & Development opportunities, including access to our global online dentsu University
Become a champion for meaningful progress:
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.
