If you’re looking for an exciting challenge opportunity and want to work with a group of bold and talented people, don’t hesitate and join us in Brisbane!
The Gameloft Brisbane Studio have an exciting opportunity for a Senior Game Community Manager to integrate our team of community experts working on an exciting upcoming title.
As a Senior Game Community Manager you will be dedicated to building & fostering healthy communities for your game. Your key responsibilities will be defining, developing & managing the best community strategy & experiences, in order to attract cohorts of players, to keep them entertained & engaged with the game.
RESPONSIBILITIES:
Channel strategy & community management – 50%:
- Develop & deploy the community strategy for the game, including channel strategy, evergreen content approach & engagement strategy.
- Develop & produce the evergreen content approach for the social media networks you are responsible for, in equation with the game’s priorities & objectives throughout each period.
- Ensuring that the community of players has first-hand access to patch-notes, tutorials, promotions & information on events happening in the game.
- Own the content & assets creation process in order to produce a consistent flow of evergreen content for each of the channels you are responsible for, & when necessary, propose ways to optimize the content creation process to ensure a positive ROI.
- Track & analyze community & content performance KPIs, & ensure steady progression quarter-onto-quarter on the channels you are responsible for.
Campaign & community activation development – 20%:
- Ideate, plan & execute community-focused activations to support the game’s major production milestones.
- Track & analyze the performance of each campaign & share learnings in order to continuously improve each campaign.
- Collaborate with other key stakeholders (influence, marketing, live ops, CMI etc.) in order to ideate & amplify community-focused activations.
Community engagement & moderation – 20%:
- Develop a conversational approach on the channels you are responsible for, to build a strong bond with key cohorts of players & followers.
- Set community performance targets in terms of: growth, engagement, overall coverage, reply times, community Csat, overall sentiment, community retention metrics & utilize tools & processes at hand in order to continuously improve performance.
- Ensuring the validity & use of all frameworks guaranteeing community safety, crisis management, customer satisfaction & game/update technical issues coverage across the channels they are responsible for.
- Analyzing conversations & identifying key insights from the community in order to improve content & community experiences on the channels you are responsible for.
- Develop & amplify UGC strategies.
Planning, Project Management, social media toolstack – 10%:
- Work with major game team stakeholders in order to plan & execute community-focused projects for the game.
- Utilize all available tools & resources at hand in order to analyze the impact of your content & community plans; propose improvements, opportunities & challenges.
- Conduct benchmarks & trends observations: be a proactive source of ideation for the Game’s community team, but also for the game’s marketing & management teams.
MAIN PERFORMANCE INDICATORS:
- Content performance
- Impact on game KPIs
- Sentiment
- Product feedback
- Community retention
