Company Description
Nine is Australia’s largest locally owned media company – the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.
Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.
Job Description
Join Nine as the Customer Experience Engagement Lead, responsible for driving subscriber retention and maximising subscription revenue. As part of Nine’s dynamic Audience Growth team, this role leads retention and winback strategies, and collaborates with the Customer Service Centre to enhance audience connection, foster loyalty and deliver an exceptional subscriber experience.
The Audience Growth team expands and deepens connections with audiences across Australia. We leverage data to optimise content, drive subscriptions, and grow audience revenue while working closely with editorial, data, and product teams. The Customer Service Centre supports Nine’s mastheads and platforms like 9Now, providing exceptional customer experiences to strengthen Nine’s position as a trusted news source.
Responsibilities:
Day to day includes but won’t be limited to:
- Act as the liaison between the Customer Service Centre and Audience Growth
- Develop and execute communication plans for key subscriber updates (e.g., price changes).
- Optimise subscriber journeys (payments, renewals, late-life cycle activities).
- Gather and analyse subscriber feedback to identify improvement opportunities.
- Report retention metrics and share actionable insights.
- Utilise Salesforce Marketing Cloud (SFMC) and other MarComms platforms to deliver key communications to subscribers.
- Collaborate with teams to refine audience touchpoints and reduce churn.
- Design and execute experiments to boost subscription revenue.
- Develop and test win-back, pricing and upsell strategies.
- Ensure Customer Service Centre revenue targets are set and ARPU multipliers remain accurate.
Qualifications
What we would like to see on your resume:
- Experience in customer experience, retention, or lifecycle marketing (media preferred).
- Strong analytical skills with the ability to understand complex data and turn it into actionable insights
- Excellent project management and stakeholder management skills.
- Familiarity with CRM and marketing tools, including proficiency in SFMC
- Strategic thinker passionate about customer experience.
- Understanding of the media landscape and audience growth challenges is highly desirable
Additional Information
Our Commitment to Diversity and Inclusion:
At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.
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