Join ECA Group as Our Head of Marketing – Lead, Innovate, and Make an Impact!
Education Centre of Australia (ECA) is a dynamic and forward-thinking education group that stands at the forefront of Australia’s higher education sector. With campuses in Sydney, Brisbane, Melbourne, and Adelaide, as well as overseas locations in the UK and India, we are shaping the future of education globally.
With a history spanning almost two decades, ECA is committed to delivering high-quality education experiences through English language programs, bachelor’s and postgraduate degrees, and industry-focused internships. Collaborating with leading universities—including Victoria University, Charles Sturt University, University of Canberra, University of Tasmania, University of the Sunshine Coast, and London Metropolitan University—we are dedicated to creating transformative learning opportunities for students worldwide.
We are looking for a visionary and results-driven Head of Marketing to join our team in Sydney. This is a career-defining opportunity for a passionate marketing leader who thrives on building brands, driving engagement, and shaping the marketing landscape in education.
Why Join Us?
- Lead strategic marketing initiatives for a global education brand.
- Drive digital transformation, branding, and partnerships across multiple business units.
- Work with top-tier university partners and create impactful joint marketing campaigns.
- Be part of a dynamic, forward-thinking organisation that values innovation and collaboration.
As a key member of the team, you will have the rewarding opportunity to progress your career within the education industry. We are looking for someone who wants to grow with us and is self-motivated and an enthusiastic ‘go-getter’.
About the Role:
As our Head of Marketing, you will take ownership of ECA’s corporate marketing strategy, oversee branding and digital marketing, and drive impactful partnerships. This role is critical in positioning ECA as a leader in international education and strengthening relationships with key stakeholders.
Key Responsibilities:
1. Corporate Marketing Strategy & Brand Management
- Develop and implement ECA’s corporate marketing strategy to enhance brand positioning.
- Lead marketing efforts for new business ventures
- Identify and appoint new marketing resources as needed for business expansion.
- Manage and negotiate corporate sponsorships to enhance brand visibility and partnerships.
2. Public Relations & Media Engagement
- Develop and implement public relations strategies to boost brand recognition.
- Prepare and distribute media releases for key announcements and events.
- Build and maintain relationships with media outlets, journalists, and industry influencers.
- Ensure ECA’s presence in industry publications, news articles, and press events.
3. University Partner Relations & Marketing Coordination
- Serve as the primary marketing liaison between ECA and its university partners.
- Align marketing initiatives with partner branding guidelines and expectations.
- Develop and present joint recruitment and marketing plans to university stakeholders.
- Lead the creation of co-branded marketing materials and performance reports.
4. Digital & Online Presence
- Approve the annual marketing budget and campaign calendar, ensuring cost-effective allocations per business unit.
- Oversee website management, SEO strategies, and digital performance tracking.
- Manage paid digital campaigns (Google Ads, Facebook, LinkedIn, etc.).
- Oversee social media strategy and engagement across corporate and study centre accounts.
5. Collaboration with Student Acquisition & Leadership
- Align marketing efforts with recruitment objectives in coordination with the Head of Student Acquisition.
- Mentor and support Marketing Officers and Coordinators, both offshore and onshore, ensuring optimal resource allocation and team efficiency.
- Report directly to the Vice President of Student Acquisition (VP SA) and CEO Office.
- Collaborate with university marketing teams to maintain brand consistency.
As the successful candidate you will ideally have:
Key Requirements:
- Minimum 7+ years of experience in a senior marketing leadership role, preferably in the education sector.
- Strong expertise in corporate marketing strategy, brand management, and partnerships.
- In-depth understanding of the ESOS Act and the National Code (National Code, Standard 1 & 2), ensuring all marketing activities comply with education regulatory frameworks for international student recruitment.
- Strong leadership experience in managing and mentoring a culturally diverse marketing team, fostering an inclusive work environment and leveraging cross-cultural perspectives for global outreach.
- Experience in digital marketing, SEO, and paid advertising campaigns.
- Proven ability to manage public relations and media engagement initiatives.
- Experience working with university partners and ensuring compliance with branding guidelines.
- Strong leadership skills with the ability to mentor and guide a marketing team.
- Excellent project management skills and the ability to coordinate cross-functional teams.
- Outstanding communication, negotiation, and stakeholder management skill
- Proven experience working with the South Asian market (India, Bangladesh, Pakistan, Sri Lanka, Nepal) in international student recruitment, including an understanding of regional marketing strategies, education trends, and student mobility patterns.
- Excellent project management skills and the ability to coordinate cross-functional teams
In return we will offer you:
- A collaborative and supportive team environment
- An energetic culture that inspires and supports excellence in our employees
- Work/life balance
- Continuous support in your professional development
- Company-paid parental leave (14 weeks at 100% of current pay or 28 weeks at 50% of current pay)
- Employee assistance program with Uprise (6 session per year for staff and direct family members)
- Support through 25% on the full fees for courses offered by ECA as Staff Education Assistance
- Professional development programs
- Travel insurance discount
- Wellbeing brands discounts
- Free access to LinkedIn Learning
EEO Statement
At ECA, we champion our organisational values which includes ‘Celebrate diversity and inclusion’, thus we strive to be a place of growth where everyone can continually thrive.
We welcome applications from candidates from all backgrounds including but not limited to Aboriginal and Torres Strait Islander People, people living with a disability, women, people who identify as LGBTIQA+, and people from culturally and linguistically diverse backgrounds.
This position is open to all Australian Citizens, Permanent Residents and applicants who hold a current and valid Visa with full working rights in Australia.
How to apply
Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page. Due to the expected high volume of responses only short-listed candidates will be contacted.
Deadline for submitting applications: 30/04/2025.
For further information on this role, to gain insight into our team or if you need assistance due to a disability, please contact Rodrigo Guimaraes at rodrigo@eca.edu.au.
Thank you for your interest in the position with the ECA Group!
