We are Accor, a world leader in the hospitality industry represented in 110 countries and over 5,000 hotels globally. Placing people at the heart of what we do with more than 300,000 hospitality experts, nurturing passion for service and achievement beyond limits. Building on the strength of our teams, we personalise expert solutions to break new ground and reimagine hospitality to inspire new ways to experience the world.
Purpose
As a Marketing Executive with Accor, you will play a pivotal role in supporting key properties within the Accor Apartments & Realty Business Unit, including Mantra Lorne and Mantra Melbourne Airport. Reporting to the Director of Marketing, you will contribute to the development and execution of marketing strategies that amplify the visibility and success of these iconic destinations.
With a primary focus on driving performance for these priority properties, you will also have opportunities to support other hotels across the A&R portfolio as directed by our leadership team.
This role is based in Melbourne and offers a hybrid working style, with the opportunity to work between properties, the city office, and occasionally from home. Travel between properties will be required, and specific working arrangements can be discussed during the interview process.
Primary Responsibilities
- Collaborate on developing and executing marketing strategies for priority properties to drive brand awareness, direct bookings, and loyalty program contributions
- Assist in developing campaigns across multiple channels, including CRM, digital, and social platforms, while optimising opportunities through promotions, loyalty programs, and sponsorships
- Leverage Accor's loyalty programs, such as ALL – Accor Live Limitless and Accor Plus, to enhance venue visibility and performance
- Craft compelling content for diverse platforms, including email marketing, social media, websites, and marketing collateral
- Oversee the creation and distribution of marketing collateral, ensuring alignment with brand guidelines and tone of voice
- Monitor and report on campaign performance, utilising insights to refine strategies and inform future marketing initiatives
Skills and Experience
To be successful in this role you will have a proven track record of performance, as well as:
- Qualification in business related discipline (ideally with a focus on marketing) and a minimum of two years of brand or marketing experience
- Proficiency in digital marketing tools, website management, CRM systems, and analytics platforms such as Google Analytics
- Strong organisational and project management skills, with the ability to prioritise and meet deadlines
- Demonstrated communication and interpersonal abilities, including effective writing, confident negotiation, and building strong stakeholder relationships
- Experience in the tourism or hospitality industry and familiarity with emerging trends, with the ability to apply commercial insights to marketing strategies
- Competence in Microsoft Office, Adobe Creative Suite, and other design or database management tools, with an eye for detail and a service-oriented mindset
- A valid driver’s license, access to a reliable vehicle, and the ability to travel as required are essential for this role
Accor Benefits
- ALL Heartist Membership - Take advantage of discounts on accommodation and food & beverage worldwide!
- Family & Friends Discounts - Available on a range of accommodation, services and events for those who mean the most to you
- Accor Live Limitless (ALL) Loyalty Program - Earn status & reward points on your worldwide stays
- Learn Your Way - Support your career development with access to Accor’s industry leading training platforms, Accor Academy and Typsy
- Build Your Network - With more than 300,000 Accor professionals globally sharing the same guest passion, you have the ability to grow your hospitality network worldwide
- Worldwide Opportunities - We are a world leading hotel operator! With over 400 hotels in the Pacific and more than 5,000 across 110 countries, offering limitless opportunities to grow your career
At Accor, we welcome you as you are. We help you grow and learn, so that work brings purpose to your life. By joining Accor, every chapter of your story is yours to write, and together we can imagine tomorrow's hospitality. Accor is an inclusive company, building diverse teams across the globe.
Everyone has a story and we want to learn yours. We invite you to APPLY NOW.
