About The Job
As our first product marketing manager, you will be instrumental in driving our product-led growth (PLG) strategy across the US, UK, and Australia. Your primary focus will be to launch new features at scale and help build understanding quickly. You'll position our AI medical scribe as the industry leader, crafting impactful messaging that deeply connects with our target audience. You will not only be coming in as the first product marketing manager, but also have an opportunity to build a team around you to best support the business.
What you’ll bring to the table
Skills & Capabilities
5+ years of experience in product marketing for B2B SaaS products.
Capable of managing projects from start to finish with a focus on practical, results-oriented outcomes.
Demonstrated success in product marketing, with a history of delivering measurable results in dynamic environments.
Strong strategic thinking paired with a data-driven approach to making decisions.
A keen interest in innovation and a commitment to staying at the forefront of industry trends.
Great and intuitive product thinking, with a specific focus on improving activation and long-term retention
Attitude & Approach to Work
User Obsession: You'll bring unwavering commitment to developing the most exceptional product for our users. This will guide every decision you make at Lyrebird.
A Builder Mindset: You don't accept the status quo. You see obstacles as a opportunities for growth and development. You're proactively building solutions, rather than fixating on problems.
An Olympian Work Ethic: You're relentless in pursuing your goals and demonstrate a high level of ownership, care and pride in everything you do.
Commitment to the team: You play for the back of the jersey, not the front. You're committed to acting in the best interest of Lyrebird and our users at all times
What you will do:
Build out product marketing campaigns from end-to-end, focusing on delivering high quality content that is easily consumable and helpful for clinicians
Work closely with engineering, product and design to create collateral and refine Lyrebird’s product positioning and messaging to differentiate us with competitors and drive brand awareness.
Monitoring competitor and industry activity; you must track competitor growth, and ensure that we are always winning.
Develop customer-facing marketing materials and activations, such as pitch decks, webinars, and events, to empower sales teams in effectively communicating our solution to customers.
Collaborate with the product team to optimise the onboarding experience, driving activation, adoption, retention, and account expansion, including using in-app messaging to guide users, highlight key features, and collect feedback.
